Chase Elliott Clark Email & Phone Number

San Francisco, California, Us

- Established the user research function at Calm, crafting and executing streamlined processes; led a team of 3 researchers in conducting 1000+ user interviews, resulting in increased app engagement and retention- Championed a deep understanding of Calm’s customers using qualitative and quantitative research, integrating these insights into the company culture to prioritize and solve user problems across all functions- Defined three main user archetypes and core problems to solve to inform product and content strategies- Conducted in-depth research on global mental health issues to uncover shortcomings in current solutions; led to the implementation of personalized solutions that improved user outcomes for sleep, stress and anxiety - Researched reasons for app attrition and barriers to starting a free trial, informing strategies to improve user retention and acquisition- Designed and utilized creative research methods to build confidence in concepts to prioritize building based on unmet user needs - Redesigned Calm app’s core usage loop to optimize user engagement and retention- Launched a 300-person beta testing community to continually capture customer insights

Austin, Texas, Us

- Led teams to innovative solutions, fostering collaboration - Mentored, coached, and managed designers, providing guidance on research methods, facilitation techniques, and design direction to elevate team performance- Conducted generative, evaluative, and experimental research to inform product development decisions and validate user personas- Collaboratively crafted user-centered design briefs, focusing on solving user problems and aligning team efforts toward goal-oriented outcomes- Visualized complex systems and user flows, facilitating a thorough understanding of user needs and problem spaces

Boston, Ma, Us

- Built the design function for Runkeeper, defining workflows and processes leading to customer-craved solutions - Managed team of four and design strategy for Runkeeper and ASICS Studio apps - Ideated, designed and executed popular “First 5K” onboarding plan, increasing new runner activation by 55% (a 3x conversion rate improvement) - Facilitated design sprints, directing cross-functional team in creating comprehensive customer journey map, pinpointing pain points and proposing solutions; implementation of recommendations resulted in reduction in churn rate and increase in customer lifetime value- Orchestrated research and brainstorming sessions with cross-functional teams to enhance the Runkeeper experience; integrated user feedback to inform UX improvements- Collaborated with marketing to evolve the Runkeeper brand based on research, personas - Designed a Siri integration prototype for Runkeeper at Apple HQ, later presented at WWDC, exemplifying impactful iOS innovation and collaboration- Panelist at General Assembly Boston’s ASICS events, managed General Assembly’s UX Design Immersive capstone student project

- Built the design function for Runkeeper, defining workflows and processes- Managed the fitness apps design team (Runkeeper, ASICS Studio)- Worked with the Director of Product and General Manager to set strategy- Organized and conducted qualitative and quantitative research- Delivered actionable insights to the team and stakeholders- Collaboratively synthesized research findings- Conducted multiple design sprints- Worked closely with product and engineering to improve the Runkeeper experience- Collaborated with marketing to evolve the brand based on research- Worked at Apple headquarters for a week leading up to WWDC- Panelist at General Assembly Boston’s ASICS events- Managed General Assembly’s UX Design Immersive capstone student project

Boston, Massachusetts, Us

- Guided key design initiatives from concept to implementation- Developed and executed research plans to support product objectives- Planned and moderated usability studies and field research - Communicated clear findings and actionable recommendations- Managed General Assembly’s UX Design Immersive student project

Boston, Ma, Us

- Owned and executed projects from concept to implementation- Utilized user research, IA, and interaction design to deliver quality experiences- Established level-of-effort estimates for projects- Built and configured CMS sites (Drupal, WordPress)

Boston, Ma, Us

- Redesigned, rebuilt, and migrated the school’s website to new CMS platform - Digitized staff processes, increasing proficiency- Designed and developed several internal web systems- Combined data with survey results and user interviews to understand site effectiveness

Chapel Hill, Nc, Us

WEB DEVELOPMENT & INFORMATION ARCHITECTURE- Contributed to project proposal and requirement documents- Gathered business requirements for discovery and research project phase- Identified project technical needs by performing content analysis- Performed technical solution design, contributed to design documentation- Designed information architectures, workflow, security and metadata requirements- Developed web sites using selected technical platforms (Oracle UCM, WordPress)- Implemented CMS-based back-end structures and front-end interfaces- Performed content integration, migration and QA testing- Participated in project communication processes: change plans, user communication, blog entries- Coordinated cross-functional team efforts in support of product launch- Trained end users on usage and best practicesPROJECT MANAGEMENT- Conducted needs assessment and defined project goals- Guided clients in technology and content decisions- Communicated with clients, management and other project stakeholders- Estimated and documented project phase effort and timelines- Generated applicable project documentation- Tracked project status and task completion TECHNICAL AND STRATEGIC LEADERSHIP- Provided technical leadership to management, customers and outside parties for CMS administration and web development- Contributed to definition and evolution of team strategic direction and business model- Managed web CMS platform and configuration for ITS Web Service offerings- Designed technical development standards for web and CMS site implementations- Continually learned and developed technical skills with standard, accepted platforms- Developed breadth of understanding of Oracle UCM product for all applicable content (web, documents, records, assets, etc.)

Raleigh, North Carolina, Us

- Rebuilt and maintained three web sites for Biomanufacturing Training and Education Center and Kenan Institute- Designed and developed open-source CMS backend for web sites (Drupal)- Designed front-end templated themes for web site interfaces- Trained staff on CMS

Us

Web Development - Built and maintained CMS and design for wwaytv3.com, wdef.com and wmgt.com- Consulted Morris Multimedia sister stations (WDEF, WMGT) on Internet activities- Identified resources required to execute new web site (including many open-source alternatives to proprietary software)- Coordinated projects with news and production departments- Deployed and managed interactive elements of web siteContent Strategy- Updated and maintained daily web site- Developed strategic plan for content- Developed organization structure and taxonomy for content- Ensured development of highest-quality content for users- Copy edited news content for AP Style- Created and scheduled advertisements

– Client/agency communications and project management- Creative design- Programming and implementation- User training for web Content Management System- Co-founded company and oversaw daily operations- Responsible for client relations and securing new business

Wilmington, Nc, Us

- Web design (CSS, HTML, JavaScript, Flash, Dreamweaver templates)- Lead focus groups in small usability studies to determine what site users were trying to accomplish and problems they encounter in navigation- Wrote technical writing for Web pages- Redesigned departmental Web pages for UNCW departments, implementing consistent departmental "look and feel" and assuring Accessibility for Disabled Persons Act compliance- Developed Needs Assessment documents for clients and discussed redesign via e-mail correspondence and meetings- Functioned as small consulting firm with UNCW Webmaster to develop new websites; focused on excellent navigation systems, consistent stylesheet use, writing for the web, and content management