Senior Manager - Sports And Sponsorships
CurrentResponsible for successfully implementing all sponsorships and sports partnerships supported by Hendrick Automotive Group. This includes evaluating opportunities, executing events/partnership assets, and ensuring proper brand representation and successful ROI.- Evaluate all opportunities presented to the organization.- Goal/Objective setting for executed partnerships.- Liaison between sponsorship property/talent.- Attend events to host key teammates and partners.- Coordinate content generation through production sessions with talent.- Measure sponsorship impact.- Ensure content is well represented across all properties.- Liaison with C-suite leadership on sponsorship impact, events, etc.