Chau Nguyen Email & Phone Number

Sai Gon

Product Marketing Management: • Was responsible for planning and execution for marketing campaigns promoting for existing products and launching new products• Monitored and measured business marketing campaigns with agreed KPIs• Consulted, built and managed the annual loyalty program• Was responsible for planning and working with chambers/ industry associations, business associations to drive business growth and build Techcombank brand through branding activities• Worked… Show more Product Marketing Management: • Was responsible for planning and execution for marketing campaigns promoting for existing products and launching new products• Monitored and measured business marketing campaigns with agreed KPIs• Consulted, built and managed the annual loyalty program• Was responsible for planning and working with chambers/ industry associations, business associations to drive business growth and build Techcombank brand through branding activities• Worked with agencies or self-conducted to do customer and market research (quantitative and qualitative research) to get insights for proper actions to grow business• Planned, managed communications to target customers through online and offline channels for relevant campaigns by segments/products• Built, managed and communicated regulations/ guidelines/ processes for smoothly operation within internal BUs divisions and between BUs with other divisions• Managed related agencies for effective resultsBrand Management:• Managed and worked closely with market research agencies to frame current situations/ status and measure brand health index• Managed and worked with Brand Finance to measure brand index GSI, BSI and Brand Value• Managed, planned and built brand framework for Techcombank brand protection• Managed and worked with professional agencies and internal stakeholders to build and complete brand core (brand vision, brand mission, brand postioning), brand application guidelines, brand policy, brand book• Planned and deployed training schedule internal to bank wide through online and offline channels• Managed and worked with agencies to measure and analyse brand index reports for next stepsGeneral management:• Managed marketing budget bank-wide and contributed to Cost Management project• Was responsible for risk management for marketing division• Contributed to Marketing division transformation project Show less

Ho Chi Minh City

• Was responsible for marketing initiatives year on year stated by Regional Office and managed Marketing budget of UPS Vietnam• Regularly played the role of Marketing Manager in various committees such as Accelerated Growth, Revenue Management, …• Led a team of five (5) staffs ensuring all marketing plans achieve targeted goals • Was in charge of business planning, following up actions for marketing initiatives to achieve business goals • Was responsible for content management… Show more • Was responsible for marketing initiatives year on year stated by Regional Office and managed Marketing budget of UPS Vietnam• Regularly played the role of Marketing Manager in various committees such as Accelerated Growth, Revenue Management, …• Led a team of five (5) staffs ensuring all marketing plans achieve targeted goals • Was in charge of business planning, following up actions for marketing initiatives to achieve business goals • Was responsible for content management in communications through multi touch point channels (internal & external)• Consulted and worked with Market Intelligence Team in planning PR activities (SOW), ROI and performance tracking with proven results• Built and strengthened the portfolio of resellers/ agents in driving business growth, especially in Vietnam market• Managed effective CRM campaigns through all resources• Was responsible and managed end to end branding events• Managed team and agencies to carry out market and competitive intelligence• Managed marketing reports advising Country Manager and other District/ Region functions• Participated in products/ services’ launch while cooperating with District/ Region partners• Was responsible for employee development and management Show less

Vietnam

Vietnam

• Planned the product marketing initiatives in line with marketing & business strategies• Launched CRM programs which support sales and country to achieve goals in Vietnam• Led a team of four (4) staffs as a team leader for effective marketing execution• Managed branding activities in Vietnam such as collaterals, merchandise, …• Revenue Management: Managed customer needs to offer a competitive rate within profit• Competitive Intelligent: Collected market and competitors’… Show more • Planned the product marketing initiatives in line with marketing & business strategies• Launched CRM programs which support sales and country to achieve goals in Vietnam• Led a team of four (4) staffs as a team leader for effective marketing execution• Managed branding activities in Vietnam such as collaterals, merchandise, …• Revenue Management: Managed customer needs to offer a competitive rate within profit• Competitive Intelligent: Collected market and competitors’ information from relevant and reliable sourcesPublic Relations: • Was in charge of main tasks of PR activities (composed articles and content for communication, maintained relationship with agencies under PR activities)• Arranged and drafted interviews for Country Manager on online and offline media channels such as TV, newspapers, events • Ran relevant CSR campaigns/ supporting activitiesDigital Content Marketing (Owned Channels):• Was responsible for content marketing across owned channels (website, email, …)• Coordinated with agency to improve Search result • Proposed content angles and strategy by working with District/ Region or expert agencies Show less

Vietnam

In charge of auditing all trading documents of export and import shipments from agency.