Chau To Email & Phone Number

Brand: Minino (cat food), Ganador (dog food), Equilibrio (pet food)

- Define data-driven marketing strategy for all aspects of product (research, product, promotion, customer experience) to drive ~200% profit growth, ~200% page visit growth compared to same quarter.- Day to day management & consultation for team of 10 - 15 talents. Built data dashboards (Account, CRM, performance tracking...) to manage operation process using Google Sheets.- Collaborate with Local Chapter’s Executive Board to provide direction for local chapter of~75 - 100 members.

- Led team of 4 to conducted primary (500+ forms) & secondary research into high school student’s behavior.- Based on research, organized brand relevant projects with brand promoter score of ~70%, CSAT of 8.7+/10.- Managed event stakeholders and logistical process.

- Collaborated with project team to plan & executive (content & design) innovative concepts for marketing campaigns on social media channelsl, overachieving 120% on campaign goals.- Executed external communication tactics, including PR, ~15 KOL & influencers on different platforms (Facebook, Instagram, TikTok, …).

- Wrote, edited & translated communication materials.- Managed team of 2 to analyze data on philanthropic markets to support branding campaign.- Brainstormed new means of fundraising based on research, reported as presentations.

-Communicate with Head of Marketing to come up with design and ensure deadlines are met-Develop graphics for Facebook posts and monthly newsletter

Bachelors, Marketing

High School Diploma, English Language And Literature/Letters