Developed and led multi-channel marketing strategies that expanded brand presence and engagement across diverse global markets, including the US, Canada, LATAM, UK, and Australia. Through full-funnel campaigns, cross-functional collaboration, and strategic budget management, I achieved significant brand visibility and customer growth. Key accomplishments include:‣ Integrated Campaign Leadership: Directed multi-channel campaigns for Starz original shows, boosting global brand awareness by 20% and driving engagement across international markets.‣ Experiential & Influencer Marketing: Executed impactful brand activations, experiential events, and influencer partnerships in key regions, generating high levels of brand exposure and earned media.‣ Strategic Partnerships: Partnered with product marketing and leading media platforms (Amazon, Sky Media, BBC) on co-branded campaigns, increasing brand visibility by 20% through collaborative efforts.‣ KPI-Driven Optimization: Improved brand perception and consumer engagement by 20% through rigorous KPI analysis and campaign performance optimization.‣ Budget & ROI Management: Managed a $2M+ marketing budget, driving a 25% boost in social media engagement and improving subscriber retention by 5% through data-backed paid media strategies.‣ Team Leadership & Mentorship: Provided guidance and development opportunities for team members, fostering a culture of growth and aligning efforts with core business objectives.This role positioned me at the forefront of Starz’s international expansion efforts, leveraging my strategic acumen and collaborative skills to drive brand growth, optimize engagement, and elevate Starz’s standing in global entertainment markets.

Led the end-to-end marketing lifecycle for original films and series, driving brand growth and audience engagement across multiple US hispanic markets. My strategic oversight and collaborative approach positioned Pantelion as a competitive force in the Entertainment industry. Key responsibilities and accomplishments include:‣ Campaign Development & Creative Strategy: Spearheaded the creative process and marketing campaigns for original content, defining branding strategy, voice, and tone for each project to resonate with target audiences.‣ Data-Driven Optimization: Utilized audience insights and social media analytics to refine campaign strategies and optimize media spend across platforms.‣ Experiential Marketing & Production: Directed stunts and off-site marketing shoots, crafting unique promotional events to drive audience interest and media coverage.‣ Cross-functional Collaboration: Worked closely with PR and digital teams to craft compelling narratives, enhancing media outreach for film campaigns.‣ Strategic Budget Management: Managed annual paid media and marketing budgets of $25M, achieving an impressive 17% increase in social media engagement through innovative creative assets.High-Impact Achievements:‣ Boosted subscribers from 300K to 900K+ within 14 months by executing targeted marketing strategies.‣ Played a key role in marketing No Manches Frida 2, contributing to $26.4M in worldwide box office revenue with a $12M budget and a team of 10 professionals.‣ Led the design of a new logo for Pantelion’s theatrical division, significantly enhancing brand visibility.This role allowed me to leverage strategic thinking, creative direction, and data-driven insights to elevate Pantelion’s brand and build meaningful connections with audiences across global markets.

‣ Delivered comprehensive support to the President of a prestigious entertainment company generating the seventh-highest gross revenue in North America in 2015. ‣ Contributed to the development of unique local and global marketing plans, and worked closely with international distributors. ‣ Read and reviewed scripts and ensured best titles were slated to the international fiscal calendar. ‣ Conducted extensive market research and worked closely with management to brainstorm potential casting for above-the-line personnel. Noted Accomplishments:‣ Served as an integral part of the international development team to market expansion planning, create effective market entry strategies, and to support international sales and marketing initiatives.

‣ Daily correspondence with international distributors, licensors, and operators‣ Assisted in the tracking of series and feature distribution domestically and internationally at various stages‣ Coordinate distribution information and update the status of the titles in progress on the sales tracking worksheets ‣ Assisted with coordinating the duplication of sales DVD screeners‣ Assisted the Marketing and Publicity department with P&A objectives‣ Label and track foreign language elements- Latin America‣ Track the status of open material payments and track the status on loan masters in territory‣ Preparing client invoices contingent on the monetary outcome of a film