Chayada Dabbaransi Email & Phone Number

• Launched ‘Fallen Deep’, first Relax, it’s iPhone spot in Thailand in July 2024• Launched ‘Somtam’ and ‘Mutelu’, first Made on iPad TikTok creators campaign in Thailand in July 2024 • Launched ‘Those That Follow’, first Shot on iPhone short film in Thailand in April 2022.• Launched ‘Switch to iPhone’ testimonial campaign in 2022 and 2023.• Launched 7 generations of iPhones and several localization campaigns including Apple Watch, AirPods, Back to school and trade-in campaign since 2018

Bangkok, Bangkok City, Thailand

Partnership Management and Negotiation• Acquire, manage and maintain strong relationships with various third-party partners, ensuring smooth collaboration and mutual benefit.• Lead negotiations and contract agreements across a diverse range of entities, including talents, influencers, content creators, directors, production companies, photographers, publishers, music labels, digital content providers, and creators of images, apps, and fonts.• Manage deal terms, contracts, NDAs, payment for all third-party entities involved in various projects.Creative and Content Reviews• Conduct thorough reviews of advertising content by applying market-specific filters throughout all stages of creative development. Assess risks, including cultural, legal, and PR aspects, and vet talent, partners, content creators, influencers, and other stakeholders.• Monitor general trends in Thailand, including key opinion leaders, legal regulations, news updates, and the competitive landscape.• Coordinate with legal counsel to conduct risk assessments on contents airing in Thailand. Propose solutions to legal/PR issues, and establish necessary legal lines.• Oversee and manage censorship regulatory submissions, including obtaining necessary substantiations or documentation for campaigns airing in Thailand. Address challenges from censorship regulations.Administrative and Financial Coordination• Procure required insurance coverage for all shoots in Thailand.• Collaborate with BM, producers and finance teams to process paymeTranslation and Confidentiality• Translate essential documents and messages, including deal terms, contracts, and social media captions, from English to Thai and vice versa.• Oversee strict confidentiality and security protocols to protect sensitive information throughout the entire project lifecycle.Regional Support• Provide support for business affairs across ISEA markets, including Singapore, Malaysia, Vietnam, Indonesia, India, and Australia.

Thailand

- Worked closely with associate director in successfully launching Apple’s first origination campaign in Thailand ‘Sawasdee Monday’ Shot on iPhone in June 2019- Worked closely with regional manager in launching Thailand Shot and Edited on iPhone campaign in Aug 2020- Worked closely with regional manager in launching Thailand iPad extension campaign on Sept 2020

Thailand

- Engaged in comprehensive primary and secondary research across diverse domains, including mixed-use development, business and economic trends, and the automobile industry.- Performed thorough primary and secondary research to unearth valuable consumer insights.- Analyzed communication strategies of both clients and their competitors.- Contributed actively to strategy brainstorming sessions.- Created impactful key visuals for client presentations.

Thailand

Communication Department intern- Participated in the launch of the 'Ivory Free Campaign.'- Collaborated with digital influencers to amplify the 'Ivory Free Campaign' through 'Tony Ja Fights for Elephants' and "The War Elephants" Defence.’ TVCs- Monitored and compiled feedback on TVCs from various social media platforms.- Designed visually engaging 'Ivory Free Thailand' posters for press conferences.- Prepared a comprehensive press kit for the press conference.- Translated news regarding illegal ivory trade published on WWF Thailand's Facebook page.- Collected and translated daily news related to illegal wildlife trafficking.- Designed an informative infographic on waste reduction, featured on WWF Thailand's Facebook page.

Bachelor Of Arts, Communication Arts, 1St Class Honours , Gpa 3.74, Majored In Advertising , Minored In Film And Photography, 3.74

Relevant Courses; - Consumer Behaviour - Media Planning Strategy - Consumer research - Principle of Marketing - Marketing Communication.

English-German Program Gpa 3.76, 3.76