Chayada Dabbaransi Email & Phone Number

• Launched ‘Fallen Deep’, first Relax, it’s iPhone spot in Thailand in July 2024
• Launched ‘Somtam’ and ‘Mutelu’, first Made on iPad TikTok creators campaign in Thailand in July 2024
• Launched ‘Those That Follow’, first Shot on iPhone short film in Thailand in April 2022.
• Launched ‘Switch to iPhone’ testimonial campaign in 2022 and 2023.
• Launched 7 generations of iPhones and several localization campaigns including Apple Watch, AirPods, Back to school and trade-in campaign since 2018

Bangkok, Bangkok City, Thailand

• Partnership Management and Negotiation
• Acquire, manage and maintain strong relationships with various third-party partners, ensuring smooth collaboration and mutual benefit.
• Lead negotiations and contract agreements across a diverse range of entities, including talents, influencers, content creators, directors, production companies, photographers, publishers, music labels, digital content.
• Manage deal terms, contracts, NDAs, payment for all third-party entities involved in various projects.Creative and Content Reviews
• Conduct thorough reviews of advertising content by applying market-specific filters throughout all stages of creative development. Assess risks, including cultural, legal, and PR aspects, and vet talent, partners.
• Monitor general trends in Thailand, including key opinion leaders, legal regulations, news updates, and the competitive landscape.

Thailand

- Worked closely with associate director in successfully launching Apple’s first origination campaign in Thailand ‘Sawasdee Monday’ Shot on iPhone in June 2019- Worked closely with regional manager in launching Thailand Shot and Edited on iPhone campaign in Aug 2020- Worked closely with regional manager in launching Thailand iPad extension campaign on Sept.

Thailand

- Engaged in comprehensive primary and secondary research across diverse domains, including mixed-use development, business and economic trends, and the automobile industry.- Performed thorough primary and secondary research to unearth valuable consumer insights.- Analyzed communication strategies of both clients and their competitors.- Contributed.

Thailand

Communication Department intern- Participated in the launch of the 'Ivory Free Campaign.'- Collaborated with digital influencers to amplify the 'Ivory Free Campaign' through 'Tony Ja Fights for Elephants' and "The War Elephants" Defence.’ TVCs- Monitored and compiled feedback on TVCs from various social media platforms.- Designed visually engaging 'Ivory.

Bachelor Of Arts, Communication Arts, 1St Class Honours , Gpa 3.74, Majored In Advertising , Minored In Film And Photography, 3.74

Relevant Courses; - Consumer Behaviour - Media Planning Strategy - Consumer research - Principle of Marketing - Marketing Communication.

English-German Program Gpa 3.76, 3.76