● Orchestrated the comprehensive planning and 360-degree launch of "Kenstar OxyFryer with SRK" across multiple channels, driving remarkable success and substantial market penetration.● Partnered with the International Indian Film Academy (IIFA) in Malaysia to represent Videocon, seamlessly integrating the brand with global celebrities and elevating brand visibility and market outreach.● Led the planning and execution of a series of exclusive launch events for Videocon and Kenstar brands, ensuring optimal exposure and fostering high levels of customer engagement.● Spearheaded the launch of an innovative adaptive mobile microsite for Kenstar Oxyfryer, facilitating seamless consumer interaction and driving a remarkable 400% increase in conversions.● Devised and executed a highly effective search engine optimization (SEO) strategy, resulting in a notable organic search ranking improvement of over 30% and a significant increase in website traffic and conversions● Cultivated strategic partnerships with competitive food game shows like "Farah ki Dawat," bolstering brand visibility and reputation within the target market.

•Headed the Marketing operations of the organization in all aspects from end to end•Planning and execution of ATL and BTL activities within limited resources and ROI•Devised new sales strategy through continuous interaction with customers, dealers, distributors, retails etc.•Product Planning and Development through frequent market research and close interacting with R&D team for implementation•Conducted Primary and Secondary Market Research for New Product vertical launch and strategy formulation and feasibility• Executed marketing POS collaterals (GSB, In-shop branding, POP, Catalogs, Display stands etc) in discussion with sales team and creative agency for implementation•Collect, analyze and disseminate information to sales team for every new events like new Product launch, new innovation etc.•Product Intelligence and Benchmarking for comparison with alike brands and devising pricing strategy accordingly•Training program for sales team for effective and knowledgeable team•Vendor management and execution through cost effective measures to maximize output

•Strategic planning and execution of product marketing activities(ATL & BTL) across PAN India as per annual budgeting and objective•Website management and up gradation through WCM V6 and optimization through SEO and SMO•Managed a team of 15 people across PAN India for ensuring High End Targets, Market Research and Survey for New product launch and existing product lineup•Marketing Collaterals(Catalogues, POP material, Posters etc.) and execution by interaction with creative agency•Plan and impart product training to branches on every new product launch by physical travel/VC/booklets/mailers etc. to ensure 100% product knowledge of team•Product Benchmarking worked out to the level of in-depth product comparison for competitive strategy formulation•Conduct Market research for pre and post product launch through questionnaire feedback by Customers/Dealers/ISD•Competition Intelligence tracking and implementation for continuous improvement in product lineup and promotions•Strategize on placement of High End Products majorly at exclusive outlets by formulating display standard for each outlet•Initiate new product launch process on every product launch/product lineup extension through internal and external team

•Carried out projects on India entry, partner / distributor search, due diligence for multinational firms•Conducted primary and secondary research for studying the feasibility of the project in terms of market size, market potential, sales strategy, essential dynamics, pricing strategy etc.•Specialized in India specific Research and Analysis on the basis of primary and secondary data collected first hand•Successfully organized multiple seminars and conferences in metros as promotional activities for Clients to meet their end users•Handled multiple multinational Clients, escalated issues, workflow and project management over a diverse array of projects•Direct interaction with clients/ third parties/End consumers/ Individuals/ Govt. agencies in India for expert advice and understanding•Worked on end to end implementation projects along with client for enhancing relationship with Clients•Worked closely with clients in Europe, US, UK and Japan

• Market Intelligence information of Consumer Durables industry dynamics related to Pricing, Sales, Branding, Growth, Competition for proactive approach• Product Planning and Development in close co-ordination with R&D team based at Pune• Conducting frequent Market Research survey for analyzing Consumer Behavior trend and strategize marketing plans to be rolled out• Drive Business Forecasting and Planning for Refs in line with the supply chain processes• Agency briefing through presentations for New Marketing Initiatives and Concept Selling• Design, deliver, co-ordinate product/design training of the field team and distribution network pertaining to Refs