Chayan Roy Email & Phone Number

Greater Noida

Greater Noida

Gurgaon, India

• Orchestrated the comprehensive planning and 360-degree launch of "Kenstar OxyFryer with SRK" across multiple channels, driving remarkable success and substantial market penetration.
• Partnered with the International Indian Film Academy (IIFA) in Malaysia to represent Videocon, seamlessly integrating the brand with global celebrities and elevating brand visibility and market outreach.
• Led the planning and execution of a series of exclusive launch events for Videocon and Kenstar brands, ensuring optimal exposure and fostering high levels of customer engagement.
• Spearheaded the launch of an innovative adaptive mobile microsite for Kenstar Oxyfryer, facilitating seamless consumer interaction and driving a remarkable 400% increase in conversions.
• Devised and executed a highly effective search engine optimization (SEO) strategy, resulting in a notable organic search ranking improvement of over 30% and a significant increase in website traffic and conversions
• Cultivated strategic partnerships with competitive food game shows like "Farah ki Dawat," bolstering brand visibility and reputation within the target market.

New Delhi Area, India

• Headed the Marketing operations of the organization in all aspects from end to end
• Planning and execution of ATL and BTL activities within limited resources and ROI
• Devised new sales strategy through continuous interaction with customers, dealers, distributors, retails etc.
• Product Planning and Development through frequent market research and close interacting with R&D team for implementation
• Conducted Primary and Secondary Market Research for New Product vertical launch and strategy formulation and feasibility
• Executed marketing POS collaterals (GSB, In-shop branding, POP, Catalogs, Display stands etc) in discussion with sales team and creative agency for implementation

New Delhi Area, India

• Strategic planning and execution of product marketing activities(ATL & BTL) across PAN India as per annual budgeting and objective
• Website management and up gradation through WCM V6 and optimization through SEO and SMO
• Managed a team of 15 people across PAN India for ensuring High End Targets, Market Research and Survey for New product launch and existing product lineup
• Marketing Collaterals(Catalogues, POP material, Posters etc.) and execution by interaction with creative agency
• Plan and impart product training to branches on every new product launch by physical travel/VC/booklets/mailers etc. to ensure 100% product knowledge of team
• Product Benchmarking worked out to the level of in-depth product comparison for competitive strategy formulation

Gurgaon, India

• Carried out projects on India entry, partner / distributor search, due diligence for multinational firms
• Conducted primary and secondary research for studying the feasibility of the project in terms of market size, market potential, sales strategy, essential dynamics, pricing strategy etc.
• Specialized in India specific Research and Analysis on the basis of primary and secondary data collected first hand
• Successfully organized multiple seminars and conferences in metros as promotional activities for Clients to meet their end users
• Handled multiple multinational Clients, escalated issues, workflow and project management over a diverse array of projects
• Direct interaction with clients/ third parties/End consumers/ Individuals/ Govt. agencies in India for expert advice and understanding

New Delhi Area, India

• Market Intelligence information of Consumer Durables industry dynamics related to Pricing, Sales, Branding, Growth, Competition for proactive approach
• Product Planning and Development in close co-ordination with R&D team based at Pune
• Conducting frequent Market Research survey for analyzing Consumer Behavior trend and strategize marketing plans to be rolled out
• Drive Business Forecasting and Planning for Refs in line with the supply chain processes
• Agency briefing through presentations for New Marketing Initiatives and Concept Selling
• Design, deliver, co-ordinate product/design training of the field team and distribution network pertaining to Refs

Mba, International Business & Marketing

Bachelor Of Science (Bsc), Computer Science

Education record