Chaz Derby Email & Phone Number

Bentonville, Arkansas, United States

The Gnar Tarp is a universal-fit removable seat cover for cars. TheGnarTarp.com- Introduced a new product to the competitive outdoor market. Drove sales through strategic online platforms (Etsy and TheGnarTarp.com) and pop-up vendor events. Generated $12,600 in revenue earning a 5-star product rating.- Identified inefficiencies in the production process that inflated costs and limited output. Streamlined manufacturing by batching tasks and investing in specialized equipment. Increased production by 25% and reduced the cost of goods sold by 20%.- Developed seven design iterations for two product prototypes as part of pre-production market research. Gathered crucial data to optimize product offerings before full-scale production.- Successfully established a strong visual brand identity that resonated with customers. Designed all marketing assets, including the website, logos, and packaging, to ensure a consistent and professional brand image.

United States

- Managed a remote team with challenges in productivity and high turnover rates. Implemented process improvements, increased reporting transparency, and provided personal mentoring to team members. Increased team velocity by 30% year-over-year and reduced personnel turnover by 43%.- Identified an opportunity to improve efficiency and invest in our workforce. Developed a curriculum and led ~100 Google Sheets training sessions for colleagues. Improved efficiency and provided a valuable hard-skill asset for employees.- Observed inefficiencies in the billing process that caused delays across five teams. Reorganized the billing process and established a central tool for simultaneous cross-departmental use. Accelerated the billing timetable by 300% and reduced unnecessary reimbursements by over $100k per year- Detected higher fees in vendors resulting in less net profit. Created a tool to manage data and implemented a new workflow enabling the exchange of new vendor partners. Increased net profit by $1.2m annually.

United States

- Partnered with upper leadership to resolve tracking and forecasting inaccuracy. Developed a tool that centralized, streamlined, and automated revenue margin estimates for 15,000 products. Mitigated billing errors and enhanced forecasting accuracy.- Created proprietary client marketing budget and impression calculators for the sales team. Increased company revenue by 5% annually and strengthened company branding.- Designed an adaptive model that combined Salesforce CRM data with client performance data to predict turnover. Established processes to retain at-risk clients. Reduced monthly client churn by 2%.

Atlanta, Ga

- Helped car dealerships develop business strategies by analyzing market data, conducting market research, and using CRM insights- Managed the digital media for 100+ dealers collectively worth $12m in annual digital advertising spend on Google Ads, Facebook Ads, Dv360, and Youtube optimizing for lead generation and strategic initiatives.- Trained Client Ops team on digital marketing strategies, SEM techniques, strategic thought processes, and data-driven market research in the auto industry.

Atlanta, Ga

- Optimized 50 digital advertising accounts totaling $3.4m in annual advertising spend.- Documented tasks completed and client communication using Salesforce

Logan, Ut

Managed digital marketing for 25 Chem-Dry franchisesCollaborated with franchise owners to develop digital marketing strategies for PPC, Social Media, and SEOAnalyzed monthly Raventools reports and led meetingsImproved franchises average Google SEO ranking by 14%

Superintendent May 2015 - Aug 2016• Designed website and managed email marketing campaigns• Handled commercial and residential bidding processes doubling company revenue from previous year• Worked with property managers and HOA boards of large commercial properties to ensure aesthetics of grounds• Owner offered a position to manage the entire companyCrew Foreman *Seasonal* 2013 - 2014• Supervised 3 installation and maintenance crews for commercial/residential properties including snow removal operationsLaborer *Seasonal* 2008 - 2011 • Pulled weeds, mowed lawns, and helped with property installations

Logan, Ut

- Operated all aspects of the business from managing a team of interns to building up a network of partners and clients.- Oversaw marketing, advertising, social media, purchases, team meetings, event planning, coordinating events, and applying new business strategies.- Attended the events to ensure that everything went smoothly.