Chris Cook Email & Phone Number

Maple Grove, MN

Develop strategic media plans personalized to a client's campaign goals and budget parameters. Specializing in medical device media, B to B and direct to patient/consumer

Greater Minneapolis-St. Paul Area

Product Marketing Consultant at Wright Medical, May 2016-January 2017 Marketing Communications Consultant at St. Jude Medical, May 2015-May 2016

Greater Minneapolis-St. Paul Area

Managed the project development of all marketing collateral for the launch of a new financial product aimed at a business-to-business audience in January 2015Coordinated with vendor partners and internal legal counsel to mange the legal compliance for all marketing elements

Arden Hills, Maple Grove, MN

• Collaborated with product marketing teams to develop marketing communication plans that promoted specific Boston Scientific products to clinicians, hospital administrators and the internal sales force.
• Developed messaging plan and led implementation for launch of two pacemaker devices (X4 and Mini) aimed at clinicians and hospital administrators
• Initiated communication strategy and marketing elements for an Interventional Cardiology stent product to be released in the United States in early 2016
• Managed the project development of two internal iFolio apps for the launch of two pacemakers for use by sales team

St. Louis Park, MN

• Developed strategies and implemented tactics to increase surgical service usage at Park Nicollet. Also involved with developing brand partnerships to increase overall Park Nicollet awareness. Negotiated partnerships.
• Planned integrated campaigns directed at our core patient targets to increase new Park Nicollet Facebook fans from 1,500 to more than 13,000
• Managed the agency relationship for Park Nicollet’s Surgical Services campaign which included television, radio, digital and out-of-home advertising elements
• Negotiated partnership with the Star Tribune to have 100% share of voice advertising on launch of iPhone and Android application that delivered 4 million impressions and 65,000 clicks to the parknicollet.com mobile site

Greater Minneapolis-St. Paul Area

• Home Category, Focus areas: Back to School, Club Wedd and Marketing Partner Fair
• Collaborated with Target’s agency and Home marketing team on development of the Back-to-School campaign messaging, signage and television commercial
• Worked with entire roster of Back-to-School vendor partners to ensure they received correct branding on all applicable pieces including in-store, online, print and out-of-home advertising
• Increased vendor income revenue received at Partner Fair from $2.5 million in 2009 to $4 million in 2010

Greater Minneapolis-St. Paul Area

• Best Buy For Business, Digital Imaging, Back to School, Reward Zone Private Shopping Events
• Managed the Reward Zone Private Shopping Events including strategy, budget, and implementation of the event plan to a cross-functional team
• Achieved an average company profit of more than $1 million dollars at four Reward Zone Private Shopping Events from November 2007–November 2008
• Developed sponsorship packages for the Reward Zone events and managed vendor relationships and integration into the events
• Collaborated with merchant team on marketing strategy for Blue Label Series launch with vendors HP and Toshiba in October 2008
• Managed various sweepstakes using the latest technology including the Tech “U” Out Sweepstakes on YouTube with user generated content and a text to win sweeps with NBC during the promotion of the 2008 Beijing Olympics.

Greater Minneapolis-St. Paul Area

• Focus Areas: Sports Marketing, Branding, Grand Openings
• Managed Target’s event marketing for the NASCAR and IndyCar auto racing programs (2000-2006 seasons) including: budget, hospitality, show car program, vendor relations, and employee tickets and access
• Developed event marketing plan for Target’s entry into NASCAR prior to 2002 season
• Collaborated with merchant team for New York and LA event launch of Marc Ecko’s clothing line (Physical Science) at Target
• Managed sports relationships for Target including Target Center, Minnesota Wild, Minnesota Twins, and University of Minnesota
• Managed event marketing and branding of the Target Grand Prix-CART Auto Race, Chicago (2000-2002)