Develop strategic media plans personalized to a client's campaign goals and budget parameters. Specializing in medical device media, B to B and direct to patient/consumer

Product Marketing Consultant at Wright Medical, May 2016-January 2017 Marketing Communications Consultant at St. Jude Medical, May 2015-May 2016

Managed the project development of all marketing collateral for the launch of a new financial product aimed at a business-to-business audience in January 2015Coordinated with vendor partners and internal legal counsel to mange the legal compliance for all marketing elements

Collaborated with product marketing teams to develop marketing communication plans that promoted specific Boston Scientific products to clinicians, hospital administrators and the internal sales force.• Developed messaging plan and led implementation for launch of two pacemaker devices (X4 and Mini) aimed at clinicians and hospital administrators• Initiated communication strategy and marketing elements for an Interventional Cardiology stent product to be released in the United States in early 2016 • Managed the project development of two internal iFolio apps for the launch of two pacemakers for use by sales team

Developed strategies and implemented tactics to increase surgical service usage at Park Nicollet. Also involved with developing brand partnerships to increase overall Park Nicollet awareness. Negotiated partnerships with City of Lakes Loppet, Minnesota Twins and University of Minnesota Athletics.• Planned integrated campaigns directed at our core patient targets to increase new Park Nicollet Facebook fans from 1,500 to more than 13,000• Managed the agency relationship for Park Nicollet’s Surgical Services campaign which included television, radio, digital and out-of-home advertising elements• Negotiated partnership with the Star Tribune to have 100% share of voice advertising on launch of iPhone and Android application that delivered 4 million impressions and 65,000 clicks to the parknicollet.com mobile site

Home Category, Focus areas: Back to School, Club Wedd and Marketing Partner Fair• Collaborated with Target’s agency and Home marketing team on development of the Back-to-School campaign messaging, signage and television commercial• Worked with entire roster of Back-to-School vendor partners to ensure they received correct branding on all applicable pieces including in-store, online, print and out-of-home advertising• Increased vendor income revenue received at Partner Fair from $2.5 million in 2009 to $4 million in 2010

Best Buy For Business, Digital Imaging, Back to School, Reward Zone Private Shopping Events• Managed the Reward Zone Private Shopping Events including strategy, budget, and implementation of the event plan to a cross-functional team• Achieved an average company profit of more than $1 million dollars at four Reward Zone Private Shopping Events from November 2007–November 2008• Developed sponsorship packages for the Reward Zone events and managed vendor relationships and integration into the events• Collaborated with merchant team on marketing strategy for Blue Label Series launch with vendors HP and Toshiba in October 2008• Managed various sweepstakes using the latest technology including the Tech “U” Out Sweepstakes on YouTube with user generated content and a text to win sweeps with NBC during the promotion of the 2008 Beijing Olympics broadcast

Focus Areas: Sports Marketing, Branding, Grand Openings• Managed Target’s event marketing for the NASCAR and IndyCar auto racing programs (2000-2006 seasons) including: budget, hospitality, show car program, vendor relations, and employee tickets and access• Developed event marketing plan for Target’s entry into NASCAR prior to 2002 season• Collaborated with merchant team for New York and LA event launch of Marc Ecko’s clothing line (Physical Science) at Target • Managed sports relationships for Target including Target Center, Minnesota Wild, Minnesota Twins, and University of Minnesota• Managed event marketing and branding of the Target Grand Prix-CART Auto Race, Chicago (2000-2002)