- defining a long-term creative, communication and marketing strategy for the brand.- determining the design direction of seasonal collections according to current trends- product development in accordance with the brand DNA and current trends- coordination of the work of design and marketing departments

- was responsible for creating visual photo and video content for fashion brands in accordance with their identity and marketing strategy- grew customer base from 0 up to 40+ brands including established labels: Pinko, Liu Jo etc.- organised international projects including locations in USA, Paris and Milan- had customers' campaigns featured in Elle, Vogue, Harper's Bazaar and Cosmopolitan

I was mentoring styling and fashion design students on carrying out advertorial fashion campaigns and editorials from concept development to final images. Many of my students were successfully admitted to Istituto Marangoni schools in Milan and Paris.

- developed the program of fashion advertising for students of DeTao Masters Academy Shanghai in collaboration with Wuhan Institute of Design and Sciences- guided students through development and production of their individual fashion campaign

- defined brand's aesthetics and visual identity - was responsible for implementing visual identity through all accessible channels: store visual merchandising, social media, events, KOLs etc. - built working relations with showrooms in Milan and Paris- had store merchandise featured free of charge in magazines like Cosmopolitan and Harper's Bazaar - established extensive network of celebrity stylists

- was responsible for business development and reaching out to new designers and partner brands- was supervising the development and production of up to 10 fashion collections simultaneously- increased portfolio of customers by 80% and reached 30% of the company's turnover

- supervised the development of circa 200 styles from initial sampling to mass production and shipment- distributed production between 15-20 garment manufacturers- grew the manufacturer base by 30%

- was responsible for product development and presentation of new collections in mainland China and Hong Kong- grew customer base by 70% including wholesale and individual buyers