Sandunga Radio is a radio production company focused on the Hispanic market. besides the radio station, organizes events and activities related to the Hispanic culture and the development of multiculturalism of Latinos in the United States. Sandunga Radio works through the Internet and is heard in more than 98 countries, with a record of impacts over 900,000 followers

Coordinated project team strategic planning and logistics, designed produced and distributed project communicationsResponsible for developing strategies to maximize recruiting effortsResponsible for promoting the university's programs at public and private functionHandles and develops rapport with Latin Media and the local chambers of commerce Responsible for scheduling presentations to increase awareness of the dual language immersion program among members of the community at large as well as the private sectorProvides support to prospects from the initial process to the conversion of the prospects into studentsProvides on going support on the day to day operations of the Integrated Services DepartmentResponsible for the development and design on marketing materials; flyers announcement and presentationsResponsible for the planning of community relations activities at the internal and external level

Offered information to students and prospects about admissions, registration, and enrollment Conducted information session strategically designed to convert prospects into applicantsProvided support to all areas related to the development of the studentsResponsible for entire management and control process of all the prospect cards generated by the recruitment activities Generated and submitted weekly, monthly and quarterly reports relative to the marketing and sales impact pertaining to prospect conversion. These were submitted to the company via the internet using excel tables Support and assisted the Marketing Director on the day to day operations of the department

Responsible for strategic planning, business development Maintained and increased channel of national distributors Redefined organizational structure, oversee and influenced major pricing decisions, Performed monthly financial evaluation analyzing profit and loss statements, to increase and maximized sales and profits Provided cross-functional product marketing strategies to clients Handled all aspects of yearly advertisement and marketing budgetResponsible for developing and directing new product management and market identification; Responsible for the strategic planning and implementation of product positioningManaged marketing, and sales objectives in the commercial markets in Bogotá and Cundinamarca Developed and maintained regional strategic alliances with clients within our channels of distribution, independent distributors, wholesalers, regional chain stores, independent stores and supermarkets. Managed and provide mentoring and coaching to a marketing and sales staff of 28 employees. Substantially improving productivity resulting in increased on sales that exceeded monthly quotas.

Performed monthly financial evaluation analyzing profit and loss statements, to increase and maximized sales and profits Provided cross-functional product marketing strategies to clients Handled all aspects of yearly advertisement and marketing budgetResponsible for developing and directing new product management and market identification; Responsible for the strategic planning and implementation of product positioningManaged marketing, and sales objectives in the commercial markets in Bogotá and Cundinamarca Developed and maintained regional strategic alliances with clients within our channels of distribution, independent distributors, wholesalers, regional chain stores, independent stores and supermarkets. Managed and provide mentoring and coaching to a marketing and sales staff of 28 employees. Substantially improving productivity resulting in increased on sales that exceeded monthly quotas.

Managed a group of 180 marketing agents with the responsibility of contacting homeowners nationwide to offer them substantial savings by using our telephone servicesDeveloped sales strategy which resulted in the accomplishment the company's monthly quotas of new clients 100% of the time.Director 1995 - 2003Luis Carlos Galan Radio (100.7) ColombiaDeveloped ideas for programs, Managed and developed the music selection content and program scheduling Researched all materials relative to the development of successful guess's interviews Managed and trained small creative teams, working with DJs and sound engineersOrganized and developed strategy to presenting programming concepts to clients, sponsors, and agencies