Victoria H. Email & Phone Number

United States

Creating avenues that allow for independently owned & operated businesses within agriculture, hospitality, education and healthcare to engage meaningfully with stakeholders via creative marketing campaigns. Utilizing B2B relationships with creative entrepreneurs to: market our cannabis partners, validate "cannabis adjacent" biz owners who provide services to the industry, and participate in public policy - which is crucially important as a patient & biz owner. Both are looking for fair regulations & safe products. The diversity of our social capital has allowed us to forge mutually beneficial cross market collaborations, locally and nationally.

Washington D.C. Metro Area

Steep Hill Labs, Inc. is the world's leading cannabis science and technology company with significant footprints in lab testing, research and development, licensing, genetics and remote testing. No other company brings all of these sectors into one highly synergistic whole. Steep Hill's foundation was built on testing and analyzing medical and recreational marijuana to ensure compliance with public safety standards. In 2008, Steep Hill opened the first commercial cannabis lab in the United States and has been on the cutting edge since its inception. Over the span of two years, work closely with the CEO & and partners to create events that engaged national mainstream and cannabis media outlets, push cannabis lobbyists and state commissions to prioritize universal standards in cannabis lab testing, control social media outlets to streamline patient and customer feedback to develop new product/service offerings, and finally - implement a new drop off/pick up testing program that accepted international hemp samples, local home-growers, in addition to providing traveling services for hemp and medical mariuana license holders. Public trust in brand helped drive legislation in DC and MD for: infused edible products, ISO accredited lab testing requirements, and the allowance of hemp testing in ISO testing facilities. Steep Hill grew into a customer and relationship focused lab brand, earning media on NBC, Dope Magazine, Ganjapreneur, Washington Post, and others.Developed proof of concept, market strategy, social media campaign after proving viability of concept. Created job roles & sourced talent from personal network, managed onboarding, while managing the implementation plan for cannabis and hemp potency testing.

Washington D.C. Metro Area

As businesses, it’s our social responsibility to sustain the community that is giving back to us.This is not a social network! By organizing social networking events that create conversations, patient education, we put supporting women-owned businesses and giving them mentorship and internship opportunities in the forefront.Women Grow was created to Connect, Educate, Empower and Inspire (C.E.E.I.) the next generation of cannabis leaders by creating programs, community and events for aspiring and current business executives. Founded in 2014 in Denver now headquartered on the east coast, Women Grow serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a global scale.

703 Edgewood Street Ne

Mess Hall is a unique Culinary Incubator that offers independent food entrepreneurs shared commercialkitchen, storage and office space in a new facility designed to foster growth through a membership model,while creating a vibrant and diverse local food community. Mess Hall is shared by Members who cometogether to cook and collaborate under one roof. My responsibilities as employee #1: Develop and expand the Mess Hall brand internally and externally with the goal of making all Members proud of their membership. Give tours, vet prospective members, manage and conduct new Member orientations, streamline onboarding processes,create customer acquisition process/strategy.Continually improve and introduce new programs and partnerships for members and the largerentrepreneurial community.Serve as the main information conduit for members, interns, and facility employees - including everything from weekly member update emails, to updates on policies/ procedures/operations, to event announcements and promotions.Serve as the voice of Mess Hall to the public - including managing the social media calendar/ postingregularly to social media channels and other content marketing efforts as needed. This includes writingPress Releases, social media content, newsletters, communications materials, and material forcampaign.Brand ambassador- Designing, planning events, and being the on-site coordinator at community eventsto garner new customers.While employed, my member focused social media strategies increased engagement upwards of 500%, while followers grew 3x-10x across various platforms. I co-created the content (and made a cameo) in the video that would win a $50,000 Small Business Administration grant for excellence in sustainability. The facility reached full capacity within a year. We entered hyper-growth via social media, social capital, and customer service. The membership increased 9x while maintaining 100% retention of existing members.

Dmv

Rebrand Cakelove as the new dessert innovators while enhancing and managing all of the brand’s social media and CRM efforts. Worked closely with Cakelove founder Warren Brown on the development of new products that would appeal to a new audience and bring back old customers, organize and facilitate local focus groups, conduct demographic research and organize the brand’s media relations and social media efforts.Brand tripled the number of customers who engage online while managing the development process that led to the new CakeLove product (Cake in a Jar/Don’t forget Cake!) being distributed by Whole Foods, Wegmans, Walmart,Virgin Airlines, Yes! Organic Markets, Walgreens, Costco, Marriott International, Shake Shack, Uber Eats, and others. She took the brand from relative media obscurity to securing placement on the front page of major blogs and local and national media outlets like Prince of Petworth, Brightest Young Things (BYT), The Eater, Washington City Paper, The Examiner, Roll Call, USA Today, Washington Post, and Biz Journal.

Washington Dc-Baltimore Area

Organizational Leadership • Led social media & public relations efforts to expand vending in DC and surrounding communities as social media "ringmaster" of regional food truck trade association.Legislative Accomplishments:• Led multi-tract government relations and advocacy campaigns in five local jurisdictions and Commonwealth of Virginia for better food truck laws, removing barriers and enacting favorable regulatory regimes.Revenue Growth• Produced strategies that increased the organization's revenue by 50 percent over two years by increasing sponsorship pool, expanding membership region wide and introducing a diverse mix of new events and programs.Stakeholder Engagement:• Created forward-thinking external communications and public relations strategies with local community, business and political leaders, resulting in more collaborative and productive business and political climates.Association Management:•Directed day-to-day campaign social media outreach while supervising a diverse staff of interns and volunteers. Communications:•Led organization-wide renaming, rebranding and implementation of new strategic communications, media relations and social media strategies to position association to continue to be leader in both national food truck industries as well as in local food and beverage industry. DCist noted about the association and campaign: "In 2013, perhaps the strongest expression of mobile food vending hasn't been made on the sidewalks of Farragut Square, but in the corridors of the John A. Wilson Building. It took two years and four revisions of draft regulations, but food trucks are now a lobbying force with which DC officials must reckon. The Food Truck Association of Metropolitan Washington flooded DC Council hearings, raised money for publicity and social media campaigns, did a mobile-vendor Lysistrata, and out-maneuvered the brick-and-mortar restaurant industry, before finally getting the regulations it wanted.

Washington, District Of Columbia, United States

Social media, recipe testing, employee training, event organizer, customer service engagement specialist of one of the first food trucks in DC (7th!).

Camden, New Jersey

Participant of the "No Child Hungry" initiative. Share our Strength "Cooking Matters" served to help low-income families develop the skills they need. Responsible for teaching adults, kids, and teens how to cook and shop for healthy, low-cost foods by creating lesson plans and recipes suitable for their respective demographics.

Educate students on local food trends, events, and restaurants in a weekly column "The Gleaner".

Greater Philadelphia Area

Server/Hostess/Special events at Morimoto and Parc

Creating customer bios, Organizing media content, file upkeep.

Atlantic City, New Jersey, United States

*Local 54 union member*First student recruited by Borgata for a culinary externship. In contrast to other classmates, who were working for free or 60/70 hours a week - the casino unionizing a year prior allowed me to experience 40 hour work weeks, overtime, and high pay which set the tone for my culinary career. As their first student - I served as their program guinea pig. I was able to learn operations from 12 restaurants, participate in special events, and work with celebrity chefs like Bobby Flay, Wolfgang Puck, Susanna Foo, Michael Mina, and so on. I stayed on as an employee for a month longer than required by CIA. Those weeks beyond my requirement were spent learning more about baking. In summary: Worked hot and cold food lines in both fine and casual restaurants Prepared food for high-end banquets, catering, and special functions of up to 500 guestsOverviewed and documented inventories for the Food & Beverage Department.

Bachelor'S Degree, Culinary Arts And Related Services

Associate of Occupational Studies: Culinary Arts. May 2007 Bachelor of Professional Studies: Culinary Arts Management. November 2008

Master Of Arts (Ma), Liberal Arts And Sciences/Liberal Studies, Awarded Graduate Fellowship For Strong Academic Work