► COMMERCIAL Leader: "FOOD & BEVERAGE" (Wine & Spirits) and "FMCG" (Oral, Personal & Home Care CPG) Industry.► Specialized in MODERN TRADE (Self-Services), RETAIL DISTRIBUTORS and INDIRECT TRADE (Wholesalers).HARD Skills: > Commercial Strategic Planning > Customer Development > Point of Sales Operations > Financial AnalysisSOFT Skills: ~ Adaptability ~ Teamwork ~ Effective Communication ~ Problem Solving► CHANNEL DEVELOPMENT; Self-Services, Wholesalers, Retail & Wholesale Distributors, Department Stores, Special Accounts, Convenience Stores and HORECA.► Leading Teams of more than 50 collaborators to exceed Performance with Results-Driven Strategies. History of delivering unprecedented GROWTH.CUSTOMER EXPERIENCE (direct):- SELFSERVICES | Walmart de México y Centroamérica, Organización Soriana, Grupo LaComer, Grupo Comercial Chedraui.- WHOLESALERS | CORVI (Sahuayo), Servicio Comercial Garis, Grupo Ibarra, Iconn (Grupo Chapa), Scorpion, Grupo PUMA.- RETAIL DISTRIBUTORS | La Europea, Bodegas Alianza, Vinoteca, La Castellana.- REGIONAL DISTRIBUTORS | Baja Wines, Riviera Wines, Contrabarra, Prissa & A5 Nielsen's Top distributors.- CONVENIENCE | 7-Eleven México.- DIGITAL | Amazon.- SPECIAL ACCOUNTS | Aeromexico, DuFry, DFass, etc.- HORECA | Vidanta, AM Resorts, Villa Group, Pueblo Bonito, Four Seasons, One & Only, Rosewood, Live Aqua, etc...• Excellent Financial Management, Forecasting and interpersonal skills to build longlasting Relationships and thrive in ambiguous High - Pressure environments. Expertise in building and executing impactful Sales Strategies for iconic Fast - Moving Consumer Goods ( FMCG ) brands by leading multi-site teams across Modern & Traditional Channel. Implementing & managing contracts while meeting profit goals. Delivered Historical Record Readings of Share of Market.• Passionate about Coaching & Mentoring, sharing best practices & fostering HIGH-SPEED CULTURES based on Excellence.≡ I would have a HIGH LEVEL of commitment to the BUSINESS CULTURE that promotes INTEGRITY & TRANSPARENCY in all interactions. ETHICS & HONESTY are key to success and they must represent the essence of a Company since they have a significant impact on ORGANIZATIONAL CULTURE and are essential in guiding the way BUSINESS is conducted. I also want to emphasize my appreciation for DIVERSITY of THOUGH and all human beings with SPECIAL ABILITIES & NEEDS.