Sales & Marketing Coordinator
Accuval Associates
Mequon, Wisconsin
Provided support to 4 departments: executive, sales, marketing, and asset management. Assisted C-level executives and professional sales force; leveraged prior sales experience to implement CRM, develop report and contract templates, prospecting initiatives and manage integrity of contact and project data. Secondary responsibilities included the development and implementation of multiple training programs for sales professionals and appraisers. Solicited, researched, wrote, edited, programmed, and published the monthly and quarterly newsletters to 40,000+ subscribers, maintaining an 18% to 20% open rate. Implemented re-mailing, profile management, welcome center, dynamic content, landing page capabilities, and promoted publications and company branding through managed social networks to increase readership and improve customer engagement. Enabled firm to achieve significant savings by personally managing all aspects of HTML and JavaScript programming of newsletters, advertisements, and marketing campaigns and by negotiating third party distribution contracts. Assisted with complete rebrand of two companies in 2008/2009, including drafting website content for 250+ pages. Supported secondary sister-company with sales, customer service, negotiated advertising contracts, marketing promotional materials, account receivables, and auction management support. Was integral in the orderly liquidation of $50+ million of flooring inventory and public auction of high-end performance parts manufacturer. Tracked time for internal accounting, billing, and payroll purposes achieving 110% performance rating. Awarded for “Highest Quality Work Product” and member of the Selection Committee for the “Tigger Award”.