Chelsea Broderick Email & Phone Number

Dartmouth, Nova Scotia, Canada

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

• Marketing lead for two categories (Melatonin & Herbals), responsibilities include brand planning,product development & launches, forecasting, packaging design, and competitive reviews• Lead on Flip the Lid Campaign (largest in-store campaign for Jamieson’s base business), involvingdevelopment of digital campaign, supported by microsite, web and Facebook advertisements and SEM

Toronto, Canada Area

• Supported Brand Manger on two of Jamieson’s sub-brands; responsibilities included supportingcommercial, print advertisement and digital campaign delopment, and creating brand strategies togrow the business through innovation and consumer awareness promotions• Brand lead on Costco business, accountabilities included product development, packaging and POP design,pricing, and marketing support for Key Account Manager• Supported Director of Marketing in developing Jamieson Greenline 2015 Strategy and Plan;responsibilities included analyzing more than 10 categories with a focus on competitive landscape, pricing, and profitability

Toronto, Canada Area

• Co-developed local store marketing tactics for a portfolio of eight brands while assisting restaurants to implement them successfully• Generated weekly reports on user-general web reviews for each restaurant team, which was used to monitor engagement with guests• Participated in competitive and industry research for current and new brands

Halifax, Canada Area

• Coordinated all activities for the Keg Live Lobster Promotion in Canada and the United States, which exceeded sales of $1.9 million • Developed strong customer relationships with Sysco and Keg Kitchen Managers by processing daily orders and overcoming delivery issues• When executing Clearwater’s CCM(Customer Centric Management) program, strong organizational skills were required to ensure that the most efficient delivery times with Air Canada, Purolater and UPS were achieved • Conducted sales analyses per location and region, to determine what changes should be made to the promotion next summer

Halifax, Canada Area

• Maintained customer relationship by planning, managing and controlling the flow of the product, by ensuring the fulfillment of the customers’ needs• Developed a tutorial for the Custom Compliance Manager on ways PowerPoint could create more engaging and organized presentations to increase the quality of internal communication• Onsite training with FedEx, Air Canada Cargo, and Gateway Facilities ULC to study the air shipment process in order to develop procedures to increase the efficiency of Clearwater's logistic system

Halifax, Canada Area

• Developed packaging and point of sale materials with advertising and translation agencies for Clearwater’s ‘global market’• Assigned to special marketing projects that created more awareness of Clearwater's sustainable

Halifax, Canada Area

• Increased the accuracy and quality of HRIS data by communicating and running training sessions for payroll administrators • Researched and compiled information for Canada’s Top 100 Employers application, which resulted in Clearwater being awarded as one of Atlantic Canada's Top Employers• Created organizational charts to assist executive members with strategic re-organizational structuring• Developed a variety of models using Excel spreadsheets for budgeting and costing to assist with analysis of HR and employee data• Participated in the hiring of a new HR Assistant, which included interviews, reference checks, and developed an orientation and training program for the successful candidate

Bachelor Of Commerce, Honors, Marketing

Activities and Societies: Queen's Commerce High School Liaison, Commerce Exchange & Transfer Committee, Queen’s Commerce Initiative.

Education record