- Lead and mentor a Social Media Content Specialist in AMER time zones, aligning team goals with broader marketing objectives and creating a career development roadmap.- Strategize and oversee influencer partnerships and AI-driven brand campaigns, ensuring maximum engagement and brand reach.- Architect and execute comprehensive social media marketing strategies for Ignition’s brand presence across key platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, & TikTok), leveraging AI tools for content optimization.- Own and manage the P&L for a 7-figure digital advertising budget, using data analytics and AI insights to optimize campaigns for ROI and KPI achievement.- Analyze and present A/B testing outcomes, using data-driven insights to inform decision-making and guide the global marketing strategy (APAC, AMER & EMEA).- Develop high-impact copy and creatives, refine audience targeting, enhance personalization, and prevent content fatigue.- Drive community growth through strategic engagement initiatives and audience analysis, while managing crisis communications across all time zones.- Spearheaded the strategic communication efforts for the rebranding from Practice Ignition to Ignition in March 2022, achieving increased brand awareness.- Awarded "The Playmaker" for Q2 2022 and "The Humble Leader" for Q3 2022, recognizing leadership in campaign success and team collaboration.

Throughout my 8+ year career, I’ve been honored to have experienced working at a startup and the scrappiness that comes with a growing company, but to also have experienced working at an established Fortune 500 corporation like T-Mobile. I have a passion around helping companies of all sizes reach their marketing goals and bringing their visions to life. Reach out for a free consultation to speak about your specific company needs and get a quote for the work. Headquartered in Seattle, WA, USA but currently residing in Brisbane, Australia (AEST timezone).

• Manage a team of 10+, across multiple disciplines of the business including digital marketers, PPC specialists, copywriters, and account managers, including setting their KPIs, conduct performance reviews, and identify growth opportunities.• Collaborate with the internal web development and creative team to drive better efforts for our client's web and ad needs.• Coordinate 3rd-party brand lift studies with Facebook to gain insights into ad performance for our clients.• Establish, track, and execute all top-line revenue growth objectives both monthly and quarterly.• Make informed marketing decisions for our clients by leveraging data analytics and through A/B testing.• Oversee a company client roster of 30+ accounts, ranging in monthly spending from $3,000 to $200,000.

• Develop and manage digital marketing programs for the senior executives of T-Mobile across all channels (Facebook, Instagram, Twitter, LinkedIn, & ad hoc). • Own the P&L for a 8-figure digital marketing budget across platforms, implementing and optimizing budgets to reach campaign objectives. • Share and present campaign results with executive leadership. • Collaborate with internal Social Media Analytics team to drive deeper understanding of both organic and paid media efforts to identify areas of opportunity and growth.• Optimize copy, creative, audiences, and A/B tests to ensure campaigns are reaching most efficient audiences and avoid content fatigue.

• Develop and implement a cross-channel integrated digital marketing strategy for B2B enterprises that translates business and marketing goals into meaningful content deliverables.• Collect and interpret data from a variety of media platforms (LinkedIn, Facebook, Twitter, 3rd party content syndication vendors) and provide actionable analysis directly to clients on a weekly cadence, suggest optimizations and analyze ad performance to inform future strategy. • Grow individual paid media spend for current B2B clients. Currently grown Microsoft from $100,000 for 1 partner to upward of $2 million for 6 Microsoft partners.• Manage up to 10 accounts at one time, ranging in monthly spend from $10,000 to $80,000, including clients such as Amazon, Trend Micro, SAP Hybris, Salesforce, and Change Healthcare.• Work with leading industry partners to localize imagery and copy for global markets.

Social Media Strategist: June 2016 - March 2017• Develop and execute end-to-end multi-media marketing strategy and manage digital content creation across social media, email, display ads, and SEO. • Utilize Google Analytics, Marketo data, and social media metrics to optimize and inform current and future campaign strategy. • Manage $180,000 digital marketing budget and forecast future budget needs.• Manage a Communications Associate, coordinate projects and day to day tasks. Social Media Manager: April 2015 - June 2016• First employee to hold this role at PitchBook—in charge of establishing, growing, and leading all strategy and content.• Responsible for all daily posts and reporting metrics to key stake holders and senior leadership.• Manage a content calendar, shared across social, PR, and editorial, and guide content creation for both News & Analysis as well as social media.• Hire and manage a social media intern, coordinate the projects and day to day tasks I determine.

Took some time to travel through Europe and reassess my career goals.

Event Planner — W​hitepages, Inc. ∙ Planned and managed the corporate event in Las Vegas (2014), including securing lodging & travel for attendees, booked, scheduled and managed breakout sessions, speaker bios, conference programs, created and distributed attendee logistics packet and all employee communications surrounding the events with a budget of $380,000. ∙ Planned and managed corporate engagement events and company partnerships∙ Contributed to Whitepages.com and Mr. Number’s social media channels :Twitter, Instagram, and company blog­ ∙ Assisted in creating promotional and marketing materials for large and small scale corporate events (digital & print)∙ Created targeted email campaigns to maximize attendance at sponsored eventshttp://blog.whitepages.com/whitepages-vegas-baby/http://blog.whitepages.com/whistler-while-you-work/HR Recruiting Coordinator — W​hitepages, Inc. ∙ Scheduled phone screens, onsite interview loops, travel accommodations and on­boarding for all candidates and new hires∙ Prepared corporate booth and represented company at recruiting events∙ Attended career fairs in the US and Canada, while managing employees onsite during the multi­day events∙ Managed and provided oversight for the all­-company summer intern program interviewing, coordinating travel, housing and company events for the interns/managers/mentors∙ Conducted status meetings with interns to ensure goals were met and execute on their development planhttp://blog.whitepages.com/rain-or-shine-we-mini-golf/

• Assisted in planning the first annual Seattle Interactive Conference, celebrating the convergence of online technology, creativity, and emerging trends, featuring over 100 speakers from different innovative companies. • Planned other company networking events such as work mixers and holiday parties. • Maintained companies social media: Facebook, Twitter, and technology blog.