Chelsie Murphy, Mib Email & Phone Number

Charlotte, NC, US

Seattle, WA, US

• Responsible for leading cross-functional teams through strategy, planning, implementation and operationalization of key business process and Salesforce-centered technology transformation initiatives.
• Spearheading the implementation of an AWS-integrated Salesforce Health and Experience Cloud solution that will decrease operational costs by 30%, cut processing times by 50% and improve customer satisfaction.
• Orchestrated collaboration across 5 lines of business to develop and execute an innovative Salesforce-aligned strategy; optimized business processes to eliminate 125 process steps and drive 30% efficiency gains per area.

Seattle, WA, US

• Led a digital transformation to unify 5 business units on Salesforce Sales Cloud and CPQ integrated with MS Dynamics ERP; resulted in a 37% sales efficiency increase and 20% reduction in lead-to-order processing time.
• Designed a customized knowledge base on Salesforce Service and Experience Cloud, improving productivity for 15K users at a Fortune 100 financial organization.

Birmingham, AL, US

• Utilized Agile methodology to manage a team delivering multiple client projects concurrently on time and under budget.
• Architected a mobile service Field Service Lightning solution for a global commercial safety company, lowering service costs by 25%.
• Revamped the Service Cloud and Field Service of an energy company to cut inspection time in half.
• Led transition to paperless practice by implementing an electronic scheduling system, reducing labor costs by 30%.
• Enhanced a medical technology company's Salesforce Sales Cloud to enhance the user experience, automate data collection, and merge valuable sales and marketing data.

Seattle, WA, US

• Partnered with clients to define and execute strategies to drive process improvements and achieve their desired outcomes.
• Designed and executed a customer service transformation to streamline agent operations, reducing transaction processing costs by 50%, saving $600K-$1.2M in annual operating costs, and improving self-service options.
• Co-architected a small business partnership application for an industry-leading telecom company utilizing Sales Cloud and Experience Cloud. Co-developed flows related to a multi-level application review process that.

Seattle, WA, US

• Pioneered research efforts to expand a program into LATAM, recruiting and interviewing 60+ candidates across 9 countries to develop user personas and recommendations to adapt approach and content for successful launch.
• Defined, documented, and streamlined product features for a software company to modernize their product strategy, enhance product delivery and highlight capability gaps to realize savings of $500k in 6 months.
• Created customer-centric technical documentation for cloud-migration tools to serve as both internal product marketing content and technical user guides within a Fortune 500 financial company
• Developed a customer-led data privacy strategy and re-architected internal operations and data handling processes for a $1B fashion retailer to comply with California Consumer Privacy Act.

Chandler, Arizona, US

• Drove transformation for a Fortune 500 financial institution through informed strategy and decision making, adaptive frameworks and data-driven execution. Led product management for a $50M transaction product portfolio.
• Led multi-tiered data analysis and remediation effort on over 16K accounts to then automate client-specific rules for transaction processes, translating them into configurable features for business rules engine.
• Enhanced online payments functionality to apply logic based on current account circumstances in order to dynamically offer payment options and provide directional messaging
• Coordinated enterprise development of a Model Transactions software product to modernize offerings across 4 departments and automate business rules to enhance transaction processing and offer dynamic servicing options.

Davidson, NC, US

• Engagement: Wells Fargo, International Banking & Capital Markets Technology
• Managed release planning for Documentum core application, sub-applications, databases, and reporting, overseeing change management for upper and lower environments
• Orchestrated project planning for production fixes, application enhancements, and system upgrades and managed security vulnerabilities to adhere to Enterprise Safety & Soundness guidelines for Technology
• Led requirements gathering, design, scheduling, QA testing, resolution of defects/enhancement requests, and production deployments for a new Mobile system interface
• Acted as a liaison between LOB, Technology, Support Teams, Vendors, and other downstream teams such as Database teams to ensure seamless progress in day-to-day operations.

Cincinnati, OH, US

• Served as a line of business Product Owner in the client services division of a Fortune 500 financial institution.
• Directed a cross-functional team through multiple iterations of business and technical requirements definition and design and oversaw mapping and integration activities for necessary data and operations systems
• Supported all related IT development for the seamless onboarding of clients to a new platform
• Established and managed weekly team goals and agenda to track progress towards key milestones and priorities while also optimizing the utilization of resources to ensure efficient delivery of current scope of work
• Acted as a Product Subject Matter Expert, addressing impacts to customer experience, identifying key business needs and process improvements, and mitigating risks from dependencies on supporting work streams/platforms
• Collaborated with Process Improvement teams to baseline current state processes, define resources and costs involved, and develop future state process flows for end-to-end enhancement

Evansville, IN, US

• Tracked and reported on global strategic market intelligence and analysis to formulate global sourcing recommendations, developing revenue forecasting models, and supplier and market analysis scorecards.
• Established a robust market intelligence program to provide product leadership with a competitive advantage and to explore and contract supply chain partnerships to leverage synergistic buying opportunities.
• Managed global procurement planning, forecasting, and process optimization to support the global business plan and align global sourcing with broader business strategic objectives, driving global savings initiatives
• Conducted due diligence and monitored procurement synergies resulting from the acquisition of a competitor company, overseeing the integration of global spend tracking

Evansville, IN, US

• Conducted in-depth research and analysis of competitive landscape and customer markets to identify growth opportunities, inform strategic positioning, and uncover new market opportunities and product needs.
• Created and maintained comparative cost analysis models using competitive and internal financial data and generated ad-hoc reports to support decision-making processes on new product development initiatives.

Davidson, NC, US

• Led the definition of business requirements for an internal Wells Fargo Global Financial Institutions business profitability reporting tool, facilitating collaboration among cross-functional technical and business.
• Executed comprehensive testing of system outputs from both backend (SQL) and frontend (Oracle BI) to verify accuracy and investigate discrepancies in international financial transaction data, identifying and resolving.
• Formulated detailed business and functional requirements to drive process enhancements for Innovative Driver Services; revamped and documented driver reporting processes to enhance operational efficiency
• Implemented Scrum Development methodology at OrlandoJobs.com, overseeing weekly iterations and training the team in utilizing Team Foundation Server for development tracking and agile product management
• Managed QA testing phases for the Wires/ACH product component of a new Cash Management portal at Independent Bankers Bank, leveraging SQL server to ensure product quality and compliance with FinCEN and OFAC regulations

Master Of International Business

Education record

Spanish

B.S.B.A. In International Business