Mccauley Hurt Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

--Oversee project plans and manage team efficiency across multiple consumer and nonprofit clients, including The University of Georgia, Your Pie, Columbia Sportswear, Richmont Graduate University and Moms On Call--Lead and execute strategy on clients’ earned and owned media channels through campaign ideation, brand messaging creation, media outreach, email communication and engagement with key stakeholders--Impact agency profitability through development of internal systems and processes intended to maximize and support team capacity and ensure organizational effectiveness

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

--Developed training content for over 600 operating functions used in Chick-fil-A restaurants and led internal team of 40 to adopt content authoring tool and corresponding processes--Produced series of training modules for 60 ChenMed locations, partnered with videographer, editor and client team to execute content shoots and led design and authoring of materials--Managed national hospitality tour for Chick-fil-A Operators and teams, including coordination of event logistics, speaker content, timelines and pre- and post-event communications

Greater Atlanta Area

--Spearheaded Phoenix Award-winning “Heads Up, Phones Down: Water Safety” PSA, yielding over 200,000 video views and nearly 5,000 social media engagements--Collaborated with marketing and creative counterparts for multiple health service areas to identify and elevate patient stories in alignment with health system revenue goals--Maintained positive relationships with national and local media, earning placements in outlets such as 11Alive Atlanta, FOX5 Atlanta, USA Today Humankind, The Huffington Post and Atlanta Journal-Constitution

Atlanta, Georgia

--Directed workflow as program lead for Gerber Good Start Gentle formula campaign to build brand awareness, credibility and advocacy among target audience, resulting in 55 million+ impressions--Led all aspects of promotional video project for Gerber 3rd Foods Lil’ Bits, working with creative team from concept to delivery to produce a quality visual product for use on social and owned brand channels--Assisted leadership to establish ‘Edible South’ through business development efforts, including pitch involvement for Cracker Barrel Old Country Store, Florida Department of Citrus and Graze Snacks

London, England, United Kingdom

Bachelor Of Arts - Ba, Journalism - Magazines

Institute For Leadership Advancement

Activities and Societies: Certificate in Personal and Organizational Leadership