- Initialization on new makeup brand with market/competitor/consumer/product study- Leading quali/quanti study with research/creative agencies for branding positioning- Coordinating on catalogue product package design idealization- 2020/2021 IMC planning with product/marketing team, including potential IP coop- Celeb/KOL planning for 1st half year of brand launch

- China launch 360 preparation for makeup brands - local brand concept adaptation, product strategy and digital social phasing plan- New campaign trade marketing activities for Eve Lom brand, both online Tmall and offline in-store- 2019 Yearly budget allocation and follow-ups, especially on sampling/GWP strategy- New channel & new retail development

-Yearly budget control to meet with brand and team commitment-Lead value set offer on animation basis, with current resource in 2017 and plan for 2018 S1-Key door out-store podium event execution with retail team and brand trade marketing-Key product rolling forecast and periodically review, mainly on makeup items.

-Collaborate with Sephora multiple functions to ensure the brand image and sales target in Sephora channel,including Category, E-commerce, POG, Training, Animation, Logistic and PR-Strategic planning and execution on new launch and product re-push both online(banner exposure/virtualbundle / offer) and offline (animation exposure / in-store event)-Conduct in-class and in-store training session to Sephora BA and area trainers-Manage on sales promo tools and agencies under… Show more -Collaborate with Sephora multiple functions to ensure the brand image and sales target in Sephora channel,including Category, E-commerce, POG, Training, Animation, Logistic and PR-Strategic planning and execution on new launch and product re-push both online(banner exposure/virtualbundle / offer) and offline (animation exposure / in-store event)-Conduct in-class and in-store training session to Sephora BA and area trainers-Manage on sales promo tools and agencies under budget Show less

-Maximize the impact of star launches in lip, nail and seasonal looks through all related dimensions of communication, such as media, PR, merchandising, and POS Make-up service.-Define with central and local team on new launch assortment and planned sell-out quantities for new product launches. Periodically review its performance and fine-tune the forecast.-Design promotional plans based on marketing strategy and budgeting guidelines, and afterward monitor and evaluate the promotional… Show more -Maximize the impact of star launches in lip, nail and seasonal looks through all related dimensions of communication, such as media, PR, merchandising, and POS Make-up service.-Define with central and local team on new launch assortment and planned sell-out quantities for new product launches. Periodically review its performance and fine-tune the forecast.-Design promotional plans based on marketing strategy and budgeting guidelines, and afterward monitor and evaluate the promotional activities with support from TM and Sales Dept.-In charge of international makeup artists events in China.-Provide review of key competitors’ activities, new product launches and consumer insights Show less

-Support KA Team to achieve both sell-in and sell-out target thru animation planning and executing.-Work closely with internal functions on daily launches and maintains.-Adapt 360 launch plan for Sephora channel on campaigns and achieve accurate forecast.-Manage on sales tools as sample, GWP and event supports, as well as keep budget wise.-Study on competitors and quickly re-act to the team.

-Conduct Sephora and HQ Airport BA on-stage coaching and in-class training. -Maintain and manage products, stock and display on a daily basis. -Ensure achievement of sales target as well as brand image and market ranking. -Study competitors and market trends and evaluate the execution of plans.-Build up good relationship with stores in communication and supporting actions.

-Submit daily and monthly reports promptly and accurately.-Handle orders for products and testers; ensure orders and invoices processed smoothly.-Support sales team to study competitors and noted with marketing plans.-Perform administrative tasks including meeting minutes, travel arrangement, etc.

-Learn the knowledge of the industry and Brand by field work. -Ensure achievement of daily sales target and KPI on counter.-Pilot new POS in sales and stock management.-Addict to Retail program including traffic observation and mystery shopper, and brainstorming with training team to work out action plans.