Chen Cathy Email & Phone Number

上海

- Initialization on new makeup brand with market/competitor/consumer/product study- Leading quali/quanti study with research/creative agencies for branding positioning- Coordinating on catalogue product package design idealization- 2020/2021 IMC planning with product/marketing team, including potential IP coop- Celeb/KOL planning for 1st half year of brand launch

- China launch 360 preparation for makeup brands - local brand concept adaptation, product strategy and digital social phasing plan- New campaign trade marketing activities for Eve Lom brand, both online Tmall and offline in-store- 2019 Yearly budget allocation and follow-ups, especially on sampling/GWP strategy- New channel & new retail development

Shanghai

-Yearly budget control to meet with brand and team commitment-Lead value set offer on animation basis, with current resource in 2017 and plan for 2018 S1-Key door out-store podium event execution with retail team and brand trade marketing-Key product rolling forecast and periodically review, mainly on makeup items.

Shanghai

-Collaborate with Sephora multiple functions to ensure the brand image and sales target in Sephora channel,including Category, E-commerce, POG, Training, Animation, Logistic and PR-Strategic planning and execution on new launch and product re-push both online(banner exposure/virtualbundle / offer) and offline (animation exposure / in-store event)-Conduct in-class and in-store training session to Sephora BA and area trainers-Manage on sales promo tools and agencies under… Show more -Collaborate with Sephora multiple functions to ensure the brand image and sales target in Sephora channel,including Category, E-commerce, POG, Training, Animation, Logistic and PR-Strategic planning and execution on new launch and product re-push both online(banner exposure/virtualbundle / offer) and offline (animation exposure / in-store event)-Conduct in-class and in-store training session to Sephora BA and area trainers-Manage on sales promo tools and agencies under budget Show less

Shanghai

-Maximize the impact of star launches in lip, nail and seasonal looks through all related dimensions of communication, such as media, PR, merchandising, and POS Make-up service.-Define with central and local team on new launch assortment and planned sell-out quantities for new product launches. Periodically review its performance and fine-tune the forecast.-Design promotional plans based on marketing strategy and budgeting guidelines, and afterward monitor and evaluate the promotional… Show more -Maximize the impact of star launches in lip, nail and seasonal looks through all related dimensions of communication, such as media, PR, merchandising, and POS Make-up service.-Define with central and local team on new launch assortment and planned sell-out quantities for new product launches. Periodically review its performance and fine-tune the forecast.-Design promotional plans based on marketing strategy and budgeting guidelines, and afterward monitor and evaluate the promotional activities with support from TM and Sales Dept.-In charge of international makeup artists events in China.-Provide review of key competitors’ activities, new product launches and consumer insights Show less

Shanghai

-Support KA Team to achieve both sell-in and sell-out target thru animation planning and executing.-Work closely with internal functions on daily launches and maintains.-Adapt 360 launch plan for Sephora channel on campaigns and achieve accurate forecast.-Manage on sales tools as sample, GWP and event supports, as well as keep budget wise.-Study on competitors and quickly re-act to the team.

Shanghai

-Conduct Sephora and HQ Airport BA on-stage coaching and in-class training. -Maintain and manage products, stock and display on a daily basis. -Ensure achievement of sales target as well as brand image and market ranking. -Study competitors and market trends and evaluate the execution of plans.-Build up good relationship with stores in communication and supporting actions.

Chengdu, Shanghai

-Submit daily and monthly reports promptly and accurately.-Handle orders for products and testers; ensure orders and invoices processed smoothly.-Support sales team to study competitors and noted with marketing plans.-Perform administrative tasks including meeting minutes, travel arrangement, etc.

Shanghai

-Learn the knowledge of the industry and Brand by field work. -Ensure achievement of daily sales target and KPI on counter.-Pilot new POS in sales and stock management.-Addict to Retail program including traffic observation and mystery shopper, and brainstorming with training team to work out action plans.

Bachelor Of Arts (B.A.), Teaching Chinese As Foreign Language

Minor In Journalism