Chen Chang Email & Phone Number

Shanghai, China

Pudong, Shanghai, China

1. Overall Planning: Made personalized plan for students pursuing master's degree in the US based on analyzing their demands and existing circumstances (GPA, TOEFL, GRE, etc.), guided and pushed students to complete tasks, and closely cooperated with team to help 30+ students get admitted into their dream school.2. Customer Insight: Identified the type of customers and made relevant strategies to serve them and captured the pain point, such as the need for scholarship. There are basically two types of difficult ones: one is that seeks better outcomes with excellent background, and another is that seeks excellent outcomes with poor background. Developed strategies to make students' expectation match their own ability such as filling information gap and used inner/outer resources to make complete planning, and formed unique SOP while improving efficiency for future use.3. Product Insight: Matched various products for students to improve their extracurricular background such as research and internship experience. Developed interested parties providing products.4. Data Analysis: Sorted out admission information(rate of admission, background, etc.) through inner system, kept updating the latest information, and analyzed the trend of future admission and recognized risk level. Communicated with students to make more reasonable academic plans based on overall analysis.

Shanghai, China

1. KOL Management: Participated in the Margiela perfume KOL promotion project, clarified the characteristics of the target audiences (price-sensitive), and selected 6 recommended KOLs based on 4 indicators (cooperation experience, followers, penetration rate of each platform, daily style, etc.). 2. Social Media Promotion: Assisted the marketing department to promote products on social platforms, selected suitable KOLs for cooperation on mainstream platforms (RED and TikTok), wrote product introduction briefs to KOLs, and assisted the Agency to manage the KOL marketing effects. 3. Product Analysis: Investigated the current new product trends of skin care brands, paid attention to the product trends of L’Oréal, Estee Lauder and other companies, analyzed competing brands, researched product strategies, communicated selling points and channel strategies, and core findings were recognized and adopted by instructors. 4. Data Analysis: Analyzed the changing trend of essence via the data on Sephora system, understood the market share and growth rate of essences with different functions, and put forward feasible suggestions for future selection accordingly.

Master'S Degree, Risk Management And Risk Analytics, 3.56

Bachelor Of Arts - Ba, English Language And Literature/Letters, 3.5/4.0

Activities and Societies: Student Union Office Department, Core Member; Monitor 1. Event Operation: Planed and executed 2 large-scale.