Kat Chen Email & Phone Number

New York, New York, United States

• Develop and design for web, digital, print, eventsFreeWheel, a Comcast Company

• Optimize user experience on web and mobile by leveraging insights from Google Analytics & Mouseflow• Craft wireframes in Figma that incorporate teams’ competing requests, competitor brand research, and user research• Create content end-to-end for 6 new products and 7 ongoing campaigns, writing copy, designing blogs and social assets, and building emails

• Led the growth of the Teradek brand in film/cinema production and live production segments• Managed, designed, and executed NPI strategies, creative briefs, campaigns, and ads• Crafted thoughtful messaging and education for highly technical audiences • Utilized reported insights from user research and community listening data to inform strategy, target KPIs, and messaging

• Drove revenue growth by analyzing consumer behavior on webpages and social media • Strategized content for new products and campaigns, while iterating on retention strategies and co-marketing• Improved customer sentiment in 5 forums and organic & paid social with empathetic comms, escalating to support team and engineering if needed• Engaged online community, increasing diverse audience by 300%• Cultivated strong relationships with 10 influencers and 30 partners• Adapted… Show more • Drove revenue growth by analyzing consumer behavior on webpages and social media • Strategized content for new products and campaigns, while iterating on retention strategies and co-marketing• Improved customer sentiment in 5 forums and organic & paid social with empathetic comms, escalating to support team and engineering if needed• Engaged online community, increasing diverse audience by 300%• Cultivated strong relationships with 10 influencers and 30 partners• Adapted to fast-paced product launches and marketing campaigns withtimely project documentation and communications in G Suite, Wrike• Produced case studies Show less

Los Angeles, California, United States

• Developed social media communications to increase awareness and engagement with the network's events and 40,000 members. • Manage the team's projects and generate strategic content that is directly informed by the members' needs and performance analytics. • Created a style guide to keep the platforms cohesive and clear.

Los Angeles Metropolitan Area

• Aided in the launch of a sustainable fashion ecommerce startup and collaborated across the production, web development, and marketing teams• Developed strong working relationships with 15+ vendors and established a framework for interacting and streamlining development• Strategized design functions and Stellari's brand identity when creating digital assets, print collateral, and modifications to the Shopify website

Greater Los Angeles Area

In-house marketing, content creation, and public relations for Sprout LA's 17 industry-leading restaurants: auburn, Barrel & Ashes, Bavel, Bestia, Bon Temps, Broken Spanish, Destroyer, OTOTO, Redbird | Vibiana, République, Sari Sari Store, The Rose Venice, Tsubaki, and Vespertine. These restaurants consistently set new standards in the vibrant Los Angeles cuisine.I conceptualized, created, and executed multi-platform marketing campaigns. Creating includes: photographing and editing… Show more In-house marketing, content creation, and public relations for Sprout LA's 17 industry-leading restaurants: auburn, Barrel & Ashes, Bavel, Bestia, Bon Temps, Broken Spanish, Destroyer, OTOTO, Redbird | Vibiana, République, Sari Sari Store, The Rose Venice, Tsubaki, and Vespertine. These restaurants consistently set new standards in the vibrant Los Angeles cuisine.I conceptualized, created, and executed multi-platform marketing campaigns. Creating includes: photographing and editing food, beverage, portraits, and interiors; designing visually engaging web and social media graphics with Adobe Suite, and copywriting and editing for various audiences and platforms with 40,000-70,000 followers per restaurant. In addition to content creation, I also conducted extensive research and stayed up-to-date in creative strategy, market trends, and data insights. I also assisted in public relations by pitching to journalists and compiling media lists. Show less

Greater Los Angeles Area

I photographed and filmed sports, news, arts & entertainment, and portraits. In 2016 and 2017, I followed UCLA's Army ROTC through their four-day spring training at Camp Pendleton, immersing myself into the missions, platoons, and culture. I was awarded Best General News Photography by Society of Professional Journalists for my 2016 photo gallery, "Through the smoke."

Greater Los Angeles Area

Westwood's Far Out Fest is an annual music and arts festival showcasing local up-and-coming artists. Open to all ages, Far Out Fest is a festival for the local community of UCLA students, West LA families, and anyone who passes by.I was the event photographer for two years, creating the festival's bright and arms-open tone and consistent branding content for web and social media. In marketing, I worked with the team to devise and execute a variety of campaigns that reached 24,000… Show more Westwood's Far Out Fest is an annual music and arts festival showcasing local up-and-coming artists. Open to all ages, Far Out Fest is a festival for the local community of UCLA students, West LA families, and anyone who passes by.I was the event photographer for two years, creating the festival's bright and arms-open tone and consistent branding content for web and social media. In marketing, I worked with the team to devise and execute a variety of campaigns that reached 24,000 people, including pop-up backyard concerts with 200 attendees, a promotional video to gain more than $3,000 in crowdfunding, in-person engagement with the entire UCLA and Westwood community, and performer features on social media. Show less

Greater Los Angeles Area

I assisted in investigating cases and searches of sex offenders' homes while shadowing under Senior Investigator John Gubernat on the Sexual Assault Felony Enforcement Task Force.