Chen Wei Email & Phone Number

China

Guangzhou, Guangdong, China

Develop and grow consumer research business with FMCG clients in Southern ChinaBeing responsible for overall project quality (both delivery and service quality) – Ensure research design can well answer client’s business needs– Work with operational team to ensure executional quality – Provide insightful and actionable recommendations for clients by deep analysis of the research result, integration of qualitative and quantitative result as well as other data sources (such as RMS, desk research, media data) Develop new clients for the South China– Work closely with internal partners (business development team, retail audit team, etc) to identify business opportunities – Prepare compelling research proposals which demonstrate a good understanding of client’s business objectives and appropriate research design to fulfill the objectivesDevelop FMCG CI team (10 people)– Provide regular trainings to develop their research fundamental skills– Provide coaching and feedback to develop soft skills – Prepare IDP to develop and monitor team members’ career development

Guangzhou, Guangdong, China

- Develop and maintain overall business relationship with key multi-national clients - Responsible for overall quality of all projects and services pertaining to the key clients assigned- Deliver presentations to client side- Ensure smooth cooperation with operation team- Train and develop people in the team via on-the-job training, coaching and feedback as well as delivering training sections

Guangzhou, Guangdong, China

Mar.2006 – Apr.2008 Consumer Insight Manager – China CIC- Take a leading role in consumer insight in China Oral Care CIC team. Responsible for planning, designing and the implementation of research projects for new products / major relaunches, from idea generation and exploratory, to full bundle validation.- Closely work with CIC marketing as a team to identify business needs, define strategy and make contribution to bundle development process. Develop concepts for new products together with marketing teammates - Participate in important business meetings, and use solid understanding of consumers and insights in oral care category to make contribution to business decisions- Prepare and implement getting close to consumer program to identify insights and get consumers’ response on specific business issues- Conduct training on Consumer Insight course Oct.2003 – Feb.2006 Research Manager – China Base Team- Work with marketing team to define issues. Responsible for projects design and management;- Handle strategic research to understand consumer category usage and attitude, and explore equity imagery from consumers' perspective; - Prepare consolidated analysis on research learning- In charge of Consumer Panel and Retail Audit for toothpaste. Jan.2000 – Oct. 2003 Assistant Research Manager - Oral Care CategoryOct.1998 – Jan. 2000 Research Executive – Oral Care CategoryApr. 1998 - Oct. 1998 Consumer Affairs Executive Mar.1997 - Mar. 1998 Secretary to Marketing Manager