Alex Chen

Alex Chen Email and Phone Number

Head, SG Marketing and Business Development @ Yeo Hiap Seng (Yeo’s)
Singapore
Alex Chen's Location
Singapore, Singapore, Singapore
Alex Chen's Contact Details

Alex Chen personal email

About Alex Chen

Hello there!I’m a highly driven brand and commercial strategist who offers expertise in developing successful growth strategies, while conducting business through multiple business platforms.

Alex Chen's Current Company Details
Yeo Hiap Seng (Yeo’s)

Yeo Hiap Seng (Yeo’S)

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Head, SG Marketing and Business Development
Singapore
Website:
yeos.com.sg
Employees:
430
Alex Chen Work Experience Details
  • Yeo Hiap Seng (Yeo’S)
    Head, Sg Marketing And Business Development
    Yeo Hiap Seng (Yeo’S)
    Singapore
  • Yeo Hiap Seng (Yeo’S)
    Head, Sg Marketing & Business Development
    Yeo Hiap Seng (Yeo’S) Oct 2023 - Present
    Strategically formulating and executing comprehensive marketing strategies, I enhance brand equity, orchestrate impactful campaigns, shape brand identity, leverage market insights for heightened customer engagement and revenue growth. Additionally, I drive brand and business expansion through effective strategic partnerships[Brand Management | Integrated Marketing | Communication Skills | Analytical Skills]
  • Yeo Hiap Seng (Yeo’S)
    Business Development Lead
    Yeo Hiap Seng (Yeo’S) Nov 2022 - Sep 2023
    Established collaborative and engaging relationship with existing and new partners for jointed business growth and opportunities ahead[Problem Solving | Collaboration | Communication and Negotiation]
  • Yeo Hiap Seng (Yeo’S)
    Marketing Manager
    Yeo Hiap Seng (Yeo’S) Mar 2021 - Oct 2022
    Singapore
    Elevated H-TWO-O and rejuvenate Yeo's Soy through strategic repositioning to become the key pillars to Yeo’s Beverage Portfolio[Branding | Product Development | Social Media | Digital Marketing]
  • Kaimay Trading Pte Ltd
    Senior Sales & Marketing Manager
    Kaimay Trading Pte Ltd 2018 - 2020
    Singapore
    Built pH Balancer to be the no. 1 alkaline water in Singapore Modern Trade in 2019[Marketing | Commercial | Business Development]
  • Kaimay Trading Pte Ltd
    Marketing Manager
    Kaimay Trading Pte Ltd 2014 - 2018
    Singapore
    Steered and marketed Sweet Touch fruit beer to become the top selling fruit beer in Singapore in 2014 and bring about the trend of flavored lager to Singapore[Branding | Marketing | Product Development]
  • Kaimay Trading Pte Ltd
    Marketing Executive
    Kaimay Trading Pte Ltd 2012 - 2014
    Singapore
    Launched and managed Taiwan Beer and pH Balancer[Branding | Marketing]
  • Luxasia
    Marketing Executive
    Luxasia 2011 - 2012
    Singapore
    Managed the beauty portfolio (11 micro-brands) in Escentials[Branding | Marketing]
  • Luxasia
    Management Trainee
    Luxasia 2010 - 2011
    Singapore
    Introduced and administered nationwide launch of Aveda to Singapore[Trade Marketing | Branding | Business Development]
  • L'Oréal
    Marketing Intern
    L'Oréal Feb 2010 - Jun 2010
    Singapore
    Assisted on Vichy, La Roche Posay & SkinCeuticals[Trade Marketing]
  • Ogilvy & Mather Pte Ltd (India, Bangalore)
    Strategic Planning Intern
    Ogilvy & Mather Pte Ltd (India, Bangalore) May 2009 - Jun 2009
    Bangalore, India
    Advertising
  • Tata Consultancy Services (Asia Pacific) Pte Ltd
    Marketing Intern
    Tata Consultancy Services (Asia Pacific) Pte Ltd Nov 2008 - Dec 2008
    Singapore
    Market Research
  • Resorts World At Sentosa Pte Ltd (Ir)
    It Intern
    Resorts World At Sentosa Pte Ltd (Ir) Apr 2008 - Aug 2008
    Singapore
    System UI Design

Alex Chen Skills

Brand Management Marketing Management Strategic Planning Marketing Management Marketing Communications Digital Marketing Trade Marketing Marketing Strategy Market Research Fmcg Brand Development Competitive Analysis Product Marketing Social Media Marketing Integrated Marketing Advertising Marketing Research Market Planning Online Advertising Media Planning Fast Moving Consumer Goods Business Strategy P&l Management Business Development Market Analysis Business Planning Strategy Leadership Sales Management Product Development Budgeting Forecasting Microsoft Office Online Marketing Team Management Social Media E Commerce Cross Functional Collaborations Introducing New Products

Alex Chen Education Details

Frequently Asked Questions about Alex Chen

What company does Alex Chen work for?

Alex Chen works for Yeo Hiap Seng (Yeo’s)

What is Alex Chen's role at the current company?

Alex Chen's current role is Head, SG Marketing and Business Development.

What is Alex Chen's email address?

Alex Chen's email address is ch****@****ail.com

What schools did Alex Chen attend?

Alex Chen attended Alliance Manchester Business School, Nanyang Technological University, Singapore Management University, Nanyang Polytechnic, Marketing Institute Of Singapore.

What skills is Alex Chen known for?

Alex Chen has skills like Brand Management, Marketing, Management, Strategic Planning, Marketing Management, Marketing Communications, Digital Marketing, Trade Marketing, Marketing Strategy, Market Research, Fmcg, Brand Development.

Who are Alex Chen's colleagues?

Alex Chen's colleagues are Jason Chuah, Thilip Kumar, Chong Jia Xuan, Shin Ng, Wan Afiq, Nurul Amira, Wilson Ng.

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