Alex Chen
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Alex Chen Email & Phone Number

Head, SG Marketing and Business Development at Yeo Hiap Seng (Yeo’s)
Location: Singapore 13 work roles 5 schools
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Current company
Yeo Hiap Seng (Yeo’s)
Role
Head, SG Marketing and Business Development
Location
Singapore
Company size
430 employees

Who is Alex Chen? Overview

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Quick answer

Alex Chen is listed as Head, SG Marketing and Business Development at Yeo Hiap Seng (Yeo’s), a with 430 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Alex Chen.

Alex Chen previously worked as Head, SG Marketing & Business Development at Yeo Hiap Seng (Yeo’S) and Business Development Lead at Yeo Hiap Seng (Yeo’S). Alex Chen holds Master Of Business Administration (Global Mba), Business Administration And Management, General from Alliance Manchester Business School.

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Yeo Hiap Seng (Yeo’s)

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Profile bio

About Alex Chen

Hello there!I’m a highly driven brand and commercial strategist who offers expertise in developing successful growth strategies, while conducting business through multiple business platforms.

Listed skills include Brand Management, Marketing, Management, Strategic Planning, and 36 others.

Current workplace

Alex Chen's current company

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Yeo Hiap Seng (Yeo’s)
Yeo Hiap Seng (Yeo’S)
Head, SG Marketing and Business Development
Singapore
Website
yeos.com.sg
Employees
430
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13 roles · 17 years

Alex Chen work experience

A career timeline built from the work history available for this profile.

Head, Sg Marketing & Business Development

Current
Yeo Hiap Seng (Yeo’S)

Strategically formulating and executing comprehensive marketing strategies, I enhance brand equity, orchestrate impactful campaigns, shape brand identity, leverage market insights for heightened customer engagement and revenue growth. Additionally, I drive brand and business expansion through effective strategic partnerships[Brand Management | Integrated Marketing | Communication Skills | Analytical Skills]

Oct 2023 - Present

Business Development Lead

Yeo Hiap Seng (Yeo’S)

Established collaborative and engaging relationship with existing and new partners for jointed business growth and opportunities ahead[Problem Solving | Collaboration | Communication and Negotiation]

Nov 2022 - Sep 2023

Marketing Manager

Yeo Hiap Seng (Yeo’S)

Singapore

Elevated H-TWO-O and rejuvenate Yeo's Soy through strategic repositioning to become the key pillars to Yeo’s Beverage Portfolio[Branding | Product Development | Social Media | Digital Marketing]

Mar 2021 - Oct 2022

Senior Sales & Marketing Manager

Kaimay Trading Pte Ltd

Singapore

Built pH Balancer to be the no. 1 alkaline water in Singapore Modern Trade in 2019[Marketing | Commercial | Business Development]

2018 - 2020 ~2 yrs

Marketing Manager

Kaimay Trading Pte Ltd

Singapore

Steered and marketed Sweet Touch fruit beer to become the top selling fruit beer in Singapore in 2014 and bring about the trend of flavored lager to Singapore[Branding | Marketing | Product Development]

2014 - 2018 ~4 yrs

Marketing Executive

Kaimay Trading Pte Ltd

Singapore

Launched and managed Taiwan Beer and pH Balancer[Branding | Marketing]

2012 - 2014 ~2 yrs

Marketing Executive

Luxasia

Singapore

Managed the beauty portfolio (11 micro-brands) in Escentials[Branding | Marketing]

2011 - 2012 ~1 yr

Management Trainee

Luxasia

Singapore

Introduced and administered nationwide launch of Aveda to Singapore[Trade Marketing | Branding | Business Development]

2010 - 2011 ~1 yr

Marketing Intern

L'Oréal

Singapore

Assisted on Vichy, La Roche Posay & SkinCeuticals[Trade Marketing]

Feb 2010 - Jun 2010

Marketing Intern

Tata Consultancy Services (Asia Pacific) Pte Ltd

Singapore

Market Research

Nov 2008 - Dec 2008
Team & coworkers

Colleagues at Yeo Hiap Seng (Yeo’s)

Other employees you can reach at yeos.com.sg. View company contacts for 430 employees →

CC Coco Cheung Coco Cheung Colleague at Yeo Hiap Seng (Yeo’S)United Kingdom View → MT Mengleang Thorn Mengleang Thorn Colleague at Yeo Hiap Seng (Yeo’S)Phnom Penh, Cambodia View → CN Channet Nep Channet Nep Colleague at Yeo Hiap Seng (Yeo’S)Phnom Penh, Cambodia View → IR Iyus Rustian Iyus Rustian Colleague at Yeo Hiap Seng (Yeo’S)Central Java, Indonesia View → MA Mohamad Azrin Mohamad Azrin Colleague at Yeo Hiap Seng (Yeo’S)Johor Bahru, Johore, Malaysia View → DC Doreen Chui Doreen Chui Colleague at Yeo Hiap Seng (Yeo’S)Singapore View → HS Heng Sotheavy Heng Sotheavy Colleague at Yeo Hiap Seng (Yeo’S)Cambodia View → NI Nurul Islah Mohamad Zaky Nurul Islah Mohamad Zaky Colleague at Yeo Hiap Seng (Yeo’S)Shah Alam, Selangor, Malaysia View → ML Mingjie Ling Mingjie Ling Colleague at Yeo Hiap Seng (Yeo’S)Johore, Malaysia View → LV Luong Virakyuth Luong Virakyuth Colleague at Yeo Hiap Seng (Yeo’S)Cambodia View →
5 education records

Alex Chen education

Bachelor Of Science, Information Systems Management, Marketing

Singapore Management University

Activities and Societies: - Welfare Director of SMU Information System Society (Constituent Body) - President of SMU Muay Thai Club.

Diploma In Engineering Informatics, Multimedia

Nanyang Polytechnic

Activities and Societies: - President of NYP School of Information Technology (Constituent Body) - Student Mentor of NYP School.

Diploma In Sales & Marketing, Sales And Marketing

Marketing Institute Of Singapore
FAQ

Frequently asked questions about Alex Chen

Quick answers generated from the profile data available on this page.

What company does Alex Chen work for?

Alex Chen works for Yeo Hiap Seng (Yeo’s).

What is Alex Chen's role at Yeo Hiap Seng (Yeo’s)?

Alex Chen is listed as Head, SG Marketing and Business Development at Yeo Hiap Seng (Yeo’s).

Where is Alex Chen based?

Alex Chen is based in Singapore while working with Yeo Hiap Seng (Yeo’s).

What companies has Alex Chen worked for?

Alex Chen has worked for Yeo Hiap Seng (Yeo’S), Kaimay Trading Pte Ltd, Luxasia, L'Oréal, and Ogilvy & Mather Pte Ltd (India, Bangalore).

Who are Alex Chen's colleagues at Yeo Hiap Seng (Yeo’s)?

Alex Chen's colleagues at Yeo Hiap Seng (Yeo’s) include Coco Cheung, Mengleang Thorn, Channet Nep, Iyus Rustian, and Mohamad Azrin.

How can I contact Alex Chen?

You can use AeroLeads to view verified contact signals for Alex Chen at Yeo Hiap Seng (Yeo’s), including work email, phone, and LinkedIn data when available.

What schools did Alex Chen attend?

Alex Chen holds Master Of Business Administration (Global Mba), Business Administration And Management, General from Alliance Manchester Business School.

What skills is Alex Chen known for?

Alex Chen is listed with skills including Brand Management, Marketing, Management, Strategic Planning, Marketing Management, Marketing Communications, Digital Marketing, and Trade Marketing.

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