Transformation Business Analyst
Current
Apr 2024 - Present
AeroLeads people directory · profile
Chen Cheng Email & Phone Number
Digital Market Activation
at
汇丰
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Digital Market Activation
Location
Guangzhou-Foshan Metropolitan Area, China
Company size
Who is Chen Cheng? Overview
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Quick answer
Chen Cheng is listed as Digital Market Activation at 汇丰, a with 192615 employees, based in Guangzhou-Foshan Metropolitan Area, China. AeroLeads shows a matched LinkedIn profile for Chen Cheng.
Chen Cheng previously worked as Transformation Business Analyst at 汇丰 and Digital Market Activation Manager at Hsbc. Chen Cheng holds M.A, Public Relations from Michigan State University.
Company email context
Email format at 汇丰
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汇丰
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Profile bio
About Chen Cheng
Skills: Web analytics, SEO, SEM, Tag management, Social media marketing, Content marketingKey words about me: Responsible, Reliable, Open-minded, life-long learner
Listed skills include Digital Marketing, Social Media Marketing, Web Analytics, Public Relations, and 6 others.
Current workplace
Chen Cheng's current company
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汇丰
7 roles
Chen Cheng work experience
A career timeline built from the work history available for this profile.
Dec 2021 - Apr 2024
Digital Market Activation Analyst
Apr 2021 - Nov 2021
Feb 2017 - Apr 2021
Planning Supervisor
- Digital media plan (social media, search engine, vertical media). - Media performance report - Management on media budget
Jul 2016 - Jan 2017
Digital Marketing Specialist
Responsible for company digital marketing planning and execution. - Website SEO & Design: Use Wordpress CMS system to create and design webpage. Ameliorate organic website rank on search engine(Google CA). - PPC Campaign Strategy: LinkedIn PPC ads campaign. Ads variation and A/B testing to achieve best CTR result. - Newsletter Plan: Open rate is 30% with 3,8% click rate. - Web analytics: Use google analytics to optimize website performance. Client Services: Multicultural Marketing Plan: local media plan, digital promotional plan. Key clients: L'Oréal, Banque Nationale du CanadaChina Business Training: clients' industry and market analysis, required China business related training. Key clients: Petro Canada(B2B MKT China); Tourisme du Montréal (Chinese tourists).
Jul 2015 - May 2016
Social Media Channel Specialist
- Serving Marvelon, a combined oral contraception pills brand from Merck&Co Pharmaceutical Company, as key client. * Daily social media content plan based on ongoing consumer insights research. * Marvelon online episode digital campaign promotion plan: To introduce pharmaceutical knowledge to accelerate brands brand's market penetration, BBDO Proximity creative team has created a mini web series featured on product and brand introduction. a) Promotion plan: campaign promotion plan and integrate different social media platforms, influencers to create buzz for the web series. b) Work with collaborators and coordinate the campaign execution. * Monthly Social Media Performance Analysis: use social media analytical tools to analyze social media performance and enhance social media marketing performance. - Visa * "Hover Finger" "Oversea Online Shopping" & "Oversea Study" Campaign digital marketing campaign plan. Create content plan for the whole digital eco-system. - Dubai Tourism Bureau * Adapted social media content to support global digital campaign
Dec 2013 - Aug 2014
Team & coworkers
Colleagues at 汇丰
Other employees you can reach at hsbc.com. View company contacts for 192615 employees →
PK
Parmod Kumar
Colleague at 汇丰Bengaluru, Karnataka, India
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BG
Bahadur Gurjar
Colleague at 汇丰Goharganj Tehsil, Madhya Pradesh, India
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CS
Clare Sargent
Colleague at 汇丰Solihull, England, United Kingdom
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CW
Carol Wang
Colleague at 汇丰Guangzhou, Guangdong, China
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MM
Meylina Meylina
Colleague at 汇丰West Jakarta, Jakarta, Indonesia
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GD
Grace Durant
Colleague at 汇丰United States
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RE
Rana Elhusseiny
Colleague at 汇丰Cairo, Egypt
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NR
Nan Ruiz
Colleague at 汇丰Mexico City, Mexico
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MR
Madan Raj
Colleague at 汇丰Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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LY
Leong Yew Mun
Colleague at 汇丰Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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Parmod Kumar
Colleague at 汇丰Bengaluru, Karnataka, India
View →
BG
Bahadur Gurjar
Colleague at 汇丰Goharganj Tehsil, Madhya Pradesh, India
View →
CS
Clare Sargent
Colleague at 汇丰Solihull, England, United Kingdom
View →
CW
Carol Wang
Colleague at 汇丰Guangzhou, Guangdong, China
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MM
Meylina Meylina
Colleague at 汇丰West Jakarta, Jakarta, Indonesia
View →
GD
Grace Durant
Colleague at 汇丰United States
View →
RE
Rana Elhusseiny
Colleague at 汇丰Cairo, Egypt
View →
NR
Nan Ruiz
Colleague at 汇丰Mexico City, Mexico
View →
MR
Madan Raj
Colleague at 汇丰Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
View →
LY
Leong Yew Mun
Colleague at 汇丰Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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2 education records
Chen Cheng education
M.A, Public Relations
Bachelor Of Arts (Ba), Chinese Language And Literature
FAQ
Frequently asked questions about Chen Cheng
Quick answers generated from the profile data available on this page.
What company does Chen Cheng work for?
Chen Cheng works for 汇丰.
What is Chen Cheng's role at 汇丰?
Chen Cheng is listed as Digital Market Activation at 汇丰.
Where is Chen Cheng based?
Chen Cheng is based in Guangzhou-Foshan Metropolitan Area, China while working with 汇丰.
What companies has Chen Cheng worked for?
Chen Cheng has worked for 汇丰, Hsbc, Mediacom, Orchimedia Inc. 欧奇品牌咨询(蒙特利尔)公司, and Bbdo Proximity.
Who are Chen Cheng's colleagues at 汇丰?
Chen Cheng's colleagues at 汇丰 include Parmod Kumar, Bahadur Gurjar, Clare Sargent, Carol Wang, and Meylina Meylina.
How can I contact Chen Cheng?
You can use AeroLeads to view verified contact signals for Chen Cheng at 汇丰, including work email, phone, and LinkedIn data when available.
What schools did Chen Cheng attend?
Chen Cheng holds M.A, Public Relations from Michigan State University.
What skills is Chen Cheng known for?
Chen Cheng is listed with skills including Digital Marketing, Social Media Marketing, Web Analytics, Public Relations, Content Analysis, Blogging, Public Speaking, and Media Relations.
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