Chenghua Yang Email & Phone Number

Shanghai, China

Shanghai City, China

Shanghai

Promote in June Year 201210 years of business growing record.

Expend my role to oversee Guangzhou office.

In charge of Lenovo (brand communication, consumer PC, consumer Notebook) Yili (functional milk, and milk powder), and CITIC bank (credit card, private banking) with management width of 27 people. Report to Managing director of Division One. Response for the Lenovo Olympic campaign. Have constructed the communication platform of the Olympics for Lenovo for the coming two years.Re-structure the Division One working system and work on the educational programs for account people.

Overall account team leader (except COBD, Unicom, around 30% billing, led directly by GM ) with management width of 14 people and report to GM and Taiwan MD, regional chairman for AVON Greater China account. (to lead China team, and Taiwan team during 2003-2004).Other client list: China mobile, Cadbury (Beijing), Yili Milk powder, help client move from No. 15 to No.4 in the marketSan Miguel, Tinghsin restaurant group, LiXueng, WanKe real estateHuaFa construction group.Set up training course for internal account and creative.IT Client experience: China Mobile Beijing/ Guangzhou office

Team leader for developing new business (service plan, budget/ and sales forecasting), maintaining existing clients ( annual communication plans ), and training local talents.Client list: Jissbon (condom), WeiChuan (yogurt and kid’s category), Dicos (fast foods), Alcatel Shanghai Bell telecommunication (telecommunication supplier), Kanebo (cosmetics), Seagram and Best Health ( health foods, Gaoer, Fan Yin Zi ), Xerox (office automatics), and Fuji digital camera (digital products) etc. IT clients: Shanghai Bell Telecom, and Xerox, Fuji digital.

Team leader of 3 team (6 people); serving clients includes:Yahoo! (internet portal) and other ICP. Asia Online (ISP), Coke (beverage), Maytifon (female fitness center), T.G.I. Friday (retailer, restaurant), Philips DAP & lights (domestic appliances), AVON (cosmetics), B&Q (home decoration), Whisper (female, FMCG - P&G), Fidelity Funds (investment); responsible for client management, client service plan, annual communication plans of clients, and budget handling.The case, Yahoo! Kimo I responsible has won the best campaign of Year 2000 in Taiwan. ( Feb. 2001, Ad age, Taiwan )IT clients: Yahoo! Kimo (ICP), Asia Online (ISP).

Team leader of KFC and Eranet etc., also win two pitches - Pacific Re-house, and Watson’s Taiwan. Responsible for budget control, schedule control, and client service plans.Served IT client: Eranet (internet ISP and ICP, broadband service provider).

Marketing Manager in Headquarters of Tinghsin International Group.Responsible for new product development, brand management, advertising internal censor and media management. Including maintaining the No. 1 instant noodle brand in China, Mr. Kon. And new brand, Little Tiger etc.. Report to VP of marketing, and chairman directly.I set up the principle rule for media AOR in Tinghsin, and held 2 annual marketing workshops.

Citi Bank

Key clients:Pizza Hut (restaurant, retailer), Philippine Airs (traffic and transportation), Pacific Wire Company (telecommunications, CT-2 division). This is the first private telecom business in Taiwan. Start from logo design, launch campaigns.

Key service clientsForemost ice bar (milk product and ice cream etc.), make the new product one of the best seller, and long life product. Wei-Wang (beverage), American Express (banking, finance service), AT&T (telecommunication service provider), Yu-Tu (stationary), Bausch & Lomb (contact lens and related products), Nestle (snack, and confectionary), KFC (fast foods), Nissan (corporate), Yu-Long (Automobiles: Ultima), GuoTai Life (Life and insurance), Ray ban (fashion, sun glasses)IT Clients: AT&T.

PR supervisor for “ President Professional Baseball Team”I was the chief editor of Lino Bat, the fan’s magazine as well.

When I was taking my MBA program, I work full time as a copywriter in Idealogy, Taiwan. Served clients: ZhongHsin department store (retailer, fashion), Stimalo (confectionary, gum), GaoKongWu (confectionary), Toshiba (domestic appliance; television).

Served clients: ZhongHsin textures (men’s fashion), Yu-Long (automobiles: Sunny), Carefree (female, personal care from Kotex), Huggies (kids’ care from Kotex) etc..

M.S.C, Economy

refer to Asia Pacific region

Mba, Business

Marketing and communication