John Cheng Email and Phone Number

职务说明：任职金融市场部副总经理主持资金业务体系搭建及制度建设，主导资金业务运作与实施，优化银行资金管理流程，主导头寸系统开发并成功上线运行，持续推动分支行资金业务的合规高效运作。

In charge of profitable treasury business (money market and FX, derivatives) for the bank through the establishment of good customer relationships and provision of excellent services to institutional clients. To trade and cover positions in accordance with delegated trading authority.Support Head of Treasury, Hong Kong & China in formulating marketing strategies. Assisting to prepare a business development plan and related strategies for assigned accounts and prospects.Manage the CNY & USD Assets & Liabilities of GZ branch, keep liquidity ratios within the compliance & regulatory requirements, organizing work flows to maintain maximum efficiency.Maintaining an active and aggressive call programme independently and jointly with credit and trade finance marketing team on new and existing customers to ensure effective management, retention and expansion of treasury business.Identifying and evaluating business opportunities, researching and cultivating prospective customers with a view of promoting profitable and competitive treasury proposals for potential customers.Provide high quality service to existing and potential customers by ensuring prompt response to customer / senior management requests and enquiries. Providing leadership and guidance to junior staff / colleagues in the Branch in difficult / problem situations.Maintain a network of customer contacts domestically and achieve business volumes and personal revenue targets as set by the bank.

Build up and manage CNY bond portfolio to support customers' financial products, implement bond trading, short-term financing bills & RMB Fixed-income related financial products issuing. Within the delegated trading authority, makes quotes to internal and external customers,Keeping abreast of domestic and global economic and financial events; to negotiate with local banks or trust companies on pricing in terms of funding facilities and rates. Ensuring the Bank is known to be playing an active and predominant role in the domestic financial markets.Formulating market views and analysis through information service providers and external market participants, composing daily market commentaries for broadcasting to selected value clients and internal circulation.Gaining a full knowledge and understanding of the Bank's treasury products and services. Have full awareness of competitors' treasury products and services in the market to ensure that the Bank's products and services are competitively priced and the Bank is adequately compensated in accordance with policy.Developing a professional presence and demeanor incorporating self discipline and social skills. Possessing an in-depth understanding of customer / prospects' needs and / or expectations by managing the Saving Bonds issuing matters.

Implemented clients selection and maintenance, market research, responsible for bills business in 5 provinces in North Western China. Total trade volumes exceed 12 billion RMB in 4 years.Investigated and analyzed the Rural Credit Cooperatives Unions market in Xi'an Region, achieved aggressive market share of over 60%. Negotiated with local commercial bank of Qinghai Province, supplied a gap in both BBD and Qinghai Province bills business with a 200MIO RMB contract.Self-motivated to achieve set objectives, generated over 12MIO RMB profits individually by the end of 2004, promoted to secondary account manager.Analyzed main competitors' pricing, obtained relevant data on a weekly basis, made regular presentation about clients' performance to senior manager.Completed marketing responsibility for new client development in nationwide area via telephone, Internet, and face to face communication, developed more than 200 client records in 1 year, Developed focus group, positioning and marketing strategy, established business relations with over 30 clients in 7 provinces, developed excellent customer service skills.Collaborated with office staffs to audit the Beijing, Tianjin and Shenyang branch in 2004, conducted data collection and analysis, drafted and presented the report to headquarters.Held firmly and steadfastly to work under high pressure and changing environment, felt comfortable with frequent business trip.