Chengning (Channing) Deng Email & Phone Number

Shanghai, China

Shanghai, China

• Understanding user segment and portrait with a full set of data to optimize customer service.
• Draw user portrait, define the customer journey
• Establish data tables with SQL / Hive / Spark

Rochester, New York Area

• Translated insights, developed by analyzing and visualizing distribution, promotion, pricing and sales data from IRI’s five-year scanner dataset, into a brand management strategy to enhance sales performance of the.
• Pricing Analysis: Developed pricing strategy aligns with new branding strategy and consumer purchasing psychology by analyzing the price elasticity for each product subcategories, which… Show more Translated insights.
• Pricing Analysis: Developed pricing strategy aligns with new branding strategy and consumer purchasing psychology by analyzing the price elasticity for each product subcategories, which predicted a revenue improve over.
• Marketing Mix Analysis: Evaluated and visualized the sales rate and velocity of four promotion types and 2000 SKUs, provided recommendations on which promotion generated the highest ROI on which specific subcategories.
• Competitiveness Analysis: Identified and visualized industry trends and changes with Tableau, droved consumer insights among pouch sales from panel data of seven brands with R; benchmarked client’s best position in the.

Shanghai

• ROI Management: Provided daily, weekly, monthly reports with multiple KPIs (Impression, Reach, TA%, CTR...)from dashboard data; ensured clients’ timely evaluation of the effectiveness of each digital advertisement.
• Data Analysis: Prepared the annual report, using VLOOKUP and Pivot Table to match data from four systems; calculated industrial average index and pre-rolls ads performance; and built the foundation of further product.
• Communication: Empowered teammates by… Show more
• Communication: Empowered teammates by drafting PowerPoint and speech notes for campaign final presentation directly to the client. More than 90% of the contents in the draft were used in the final presentation. Show less

Shanghai City, China

• User Study: Took initiative in analyzing behaviors of Chinese content users, collaborated with Data Science Team in Singapore to segmented streaming data, drew user portraits and generated insights for Chinese content.
• Predictive Model: Built a revenue prediction model for Chinese content based on user trends, increased prediction accuracy by 15% for three programs, leading the change of data-driven decision making in the content.
• Data Analytics:… Show more
• Data Analytics: Delivered QBR to clients, summarized marketing and streaming performance for all Chinese contents from the internal database, providing clients with multi-dimensional insights to keep cooperative.

Shanghai City, China

• Product Pre-Launch Market Research: Assisted entire process of three market researches, from designed and translated questionnaire and timely feedback on program testing to analyzed data and verified reported figures.
• Secondary Market Research: Executed desk research on Chinese cruise market, audited marketing campaigns of five leading brands, giving advise on pinpointing client position among major competitors.
• Engaged with various industries, such as food, FMCG, real… Show more
• Engaged with various industries, such as food, FMCG, real estate and tourism.
• Data visualization using Powerpoint figures. Show less

Shanghai

• User Understanding: Proposed and conducted user interviews to study user experience of DRA (Digital Rep Advisory), suggested adjustments accordingly and contributed to 8% increase in DRA’s overall user satisfaction.
• Cross-functional Communications: Designed and completed interviews with multiple digital channel managers, understood requirements, reported and suggested improvements to Operations Team.
• Project Management: Led China Digital Platform video project… Show more
• Project Management: Led China Digital Platform video project, cross-function as a liaison between vendor and internal teams, created detailed logistic arrangements and produced an intro video on China Digital Platform..

Master Of Science - Ms, Marketing Analytics

Activities and Societies: Dean's List, Simon Pricing Club, Simon Consulting Club Completed Core Course: - GBA464 Programming For Analytics.

Master Of Science - Ms, Marketing Analytics

Bachelor Of Laws, Sociology, 3.74/4.0

Activities and Societies: Shanghai University Youth Volunteer Association •Led 17-member team to successfully operate 10 volunteer.

Visitingstudent, Liberal Arts And Sciences/Liberal Studies

- Core courses: International Marketing Environment, Human Resource Management, Understanding China - Completed market research project.