Chenjian Yu Email & Phone Number

London Area, United Kingdom

日本 東京都

• Showcased application of AI to improve data-driven decision making to management levels by launching a demo application to predict engagement rate of Instagram posts, built with R Shiny and linear regression machine.
• Increased engagements per post by 100, a 32% monthly increase, by leveraging Power BI to analyze previous content and visualize monthly Instagram data metrics
• Presented recommendations for improving effectiveness of campaigns to digital team after evaluating 5 music festival campaigns by comparing with last year's KPIs using PivotTables
• Reduced offline team workflow by 2 hours, 50% decrease, by deploying SQL to access customer demographic and behavioral data from a database of 60,000 vendors

China

• Streamlined workflow of interns by an average of 30 minutes each, a 25% decrease, by utilizing a word cloud created with R sentiment analysis to identify and prioritize most common delivery issues causing delays
• Answered 90+ call inquiries daily, 50% above KPI, and gave personalized service to customers, following up with delivery team to ensure problems were completely solved
• Achieved average call handling time of 8 minutes, 27% shorter than team average, and customer satisfaction rating of 90%, by applying active listening techniques

China

• Raised sample-to-order conversion rate by 30%, 900 more orders than objectives, by segmenting B2B clients based on historical product orders applying R K-means segmentation
• Accomplished revenue of 720K dollars, a 20% increase, by visualizing product sales by client and optimizing client list using PivotTables
• Analyzed Japanese security industry through desk research, presenting product proposals based on findings, and conducted SWOT analysis for corporate investigation

Wuhan, Hubei, China

Master'S Degree, Strategic Marketing

Bachelor'S Degree, Mathematics And Statistics, First Degree Honours (75/100)