Chen Li Email & Phone Number

• Optimized the structure of the CCAR/DFAST Retail Methodology Document to improve the document flow and readability, reduce redundancy, and adhere to the Capital Planning guidance in a more controlled and efficient.
• Detailed plans with milestones that staged drafting of the Retail Methodology Document for early reviews; Drafted content for the Document in collaboration with multiple teams including model development team, model.
• Designed, implemented, and managed the Retail Assumptions Management process across all phases including assumption identification and assessment, review and challenge
• Played a vital role to support US mortgage and credit cards model development toll gate reviews with independent risk model oversight and CCAR/DFAST Retail results reviews in senior governance forums

Greater St. Louis Area

• This is a two year rotational program for MBA graduates at Citi. Below are some of the projects I accomplished during the program.Rotation # 2: Mortgage Sales Technology and Support
• Drove the process mapping effort for nine features in Salesforce/LoanFX mortgage originations systems integration to ensure data mapping aligns with client experiences and business objectives
• Optimized the customer email communication strategy, design and implementation with multiple business partners to enable delivery of consistent messaging to clients engaged with Citi Mortgage throughout the customer.
• Coordinated with IT and Information Security teams to launch a Salesforce platform encryption product, Shield, in order to protect Citi consumer personal information stored in Salesforce Rotation #1: Consumer Analytics.
• Led documentation efforts for CCAR modeling projects by summarizing and coordinating inputs from model developers and sponsors to ensure accurate representation of model details and timely delivery
• Led a 12-week Citi Lean project for Mortgage Originations Issue Management team. Through actively engaging senior leaders across teams in originations, three targeted pain points were resolved through Lean project. A.

Greater St. Louis Area

• Facilitated with building a 3-year non-connected thermostat portfolio roadmap for professional channel based on opportunities and pain points discovered from in-depth interviews with HVAC contractors across country
• Analyzed HVAC contractors product preference, purchasing decision-making process and brand perception of Emerson thermostat; Identified future business space of interest to graph new product concept
• Analyzed competitive landscape in retail channel for non-connected thermostats; Facilitated sales organization with product line review for the 2nd biggest national account

Burbank CA

• Identified a niche market in exporting foreign baby products to Chinese parents featuring free international shipping; Developed social media marketing strategy and pricing strategy
• Monitored new market demand by creating an active online community for new and retained customers
• Designed hub-and-spoke distribution network to reduce shipping cost by 30%; Built volume-weight-shipping fee model for bundle product promotions

Greater St. Louis Area

• Developed high value yeast strains for industrial-scale production of plant terpenoid
• Conducted plant extracts market research, primarily for the Chinese market. Analyzed market potential for six antioxidant compounds and recommended astaxanthin as company’s prioritized research target based on net.

Springfield, Missouri Area

· Managed four undergraduate technicians over a full project span; carried out thesis project 'Marker-Assisted Selection for Powdery Mildew Resistant Grapevine ', and assisted with other research projects· Solved project bottleneck by analyzing over 3,000 sets of genome data, and published results in national journal

Greater St. Louis Area

• Conducted competitive landscape analysis of winery tourism in the Ste. Genevieve area by weekly monitoring four major competitors' visitor number, visitor purchasing behavior and winery events
• Recommended digital marketing strategy with a focus of content creation of new winery events,
• Participated in the planning and execution of new Wine Club events, including weekly Family, Friends & Neighbors Dinner, and annual 35 Mile Harvest Dinner

Springfield, Missouri Area

· Conducted and modified pre and test experiments for students laboratory class of BIO235 Principles· Assisted with grading and lecturing

Master Of Business Administration (M.B.A.)

Master Of Science (M.S.), Biology/Biological Sciences, General

Bachelor Of Science (Bs), Biotechnology