oRTB• Developed relationships and identified PMP opportunities with advertisers, agency trading desks (ATDs) and demand-side platforms (DSPs) in global• Worked closely with supply-side platforms (SSPs) and exchange partners to maximize programmatic revenue, increase yield, generate more programmatic direct demand, and troubleshoot issues• Managed set-up, pacing, optimization and reporting of programmatic ad campaigns and private marketplace (PMP) dealsCPA & CPI & CPL• Identified new partnership opportunities and closed traffic buy deals with affiliate and ad networks• Managed relationships with existing network partners through campaign analysis and optimization and providing client support to achieve traffic, revenue, and profitability objectives• Led a team of account managers who handle partnerships with performance marketing networks See less