Yifan C. Email & Phone Number

Vancouver, British Columbia, Canada

Shenzhen, Guangdong, China

Toronto, Ontario, Canada

Beijing City, China

• Interviewed retail customers and collected input from floor staff to assess interest in Today at Apple workshops; identified key topics for 15 daily sessions serving 150 customers daily
• Coached 155 staff on sales skills and branded customer experience to better market Today at Apple workshops to customers, increasing average session attendance of 5 large scale stores from 4.1 to 7.3
• Designed cross-store training program to train Beijing Creative teams of over 60 people in delivering workshops; analyzed, evaluated and made recommendations on teams’ facilitation skills
• Initiated more than 40 manager monthly meetings and bi-weekly conference calls to keep market level alignment and advance the Today at Apple program
• Acted as point person and collaborated closely with Apple Retail Marketing team to plan and host over 10 high profile events at Apple Store, including the launch of 2019 Apple Chinese New Year campaign event

Beijing City, China

• Coached store employees of over 150 people to deliver exceptional customer service. Supervised a team of 13 people for career development
• Set expectation and conducted periodically check-in to evaluate team members’ achievements and opportunities of development

Beijing, China

• Implemented Apple’s small and medium business sales strategy within the store. Maintained business relationships and address service and product needs. Contributed most consultations in a business team of 12 people
• Developed innovative in-store strategies to reach out to new business and build local community business loyalty to the store, new business customers were increased by 15%
• Planed and executed more than 15 business network events for various industries, enhancing business customers’ loyalty to Apple and generating potential sales

Beijing, China

• Coordinated high volume hiring events and followed up with candidates; managed and maintained applicant requisition data in relevant Apple systems; sized up people based on role related competencies
• Interviewed more than 150 candidates and recruited 89 people for Apple Retail’s fast expansion in Greater China Market

Beijing

Worked as a Specialist for 6 months and then rotated in Business Team for 4 months. When worked on the sales floor, experienced various positions such as Personal Setup, Workshop, Concierge and Express Zoon, from which I gained the fundamental knowledge of how the Apple Store operates, and practiced Apple’s steps of customer service in daily work.

Orlando, Florida Area

Attended Disney College Program, working as a full time merchandise Cast Member. Ensured a good shopping environment at Fantasyland stores at Magic Kingdom, providing professional service to guests and achieving guest a satisfaction.- Proven adaptability skills when deployed at a variety of locations across the Walt Disney World stores.- Trained.

Master Of Business Administration - Mba, Business Design

Activities and Societies: Vice President - Career Development, Business Design Club; Vice President - Industry Relations, Rotman Asian.

Ma, Cinema, Television And Society

Ba, Cultural Industry Management