Marketing Specialist - Retail Events
Current- Promoted from Senior Marketing Coordinator- Project Manager for sale events - coordinates with several teams and stakeholders to drive sales and traffic to Bestbuy.ca and stores. - Crafts engaging and focused presentations through creative storytelling.- Creates holistic marketing plans that achieve event KPIs. - Collaborates and manages expectations and deliverables with stakeholders in brand, affiliate marketing, buyers, signage, store design, retail operations and e-commerce to create impactful sale events and gift guide experiences. - Composes and presents event briefs for upcoming sale events to creative, design and execution teams. - Evaluates and reports sales performance weekly in excel and adobe analytics. Shares key highlights with stakeholders