1. Exceptional creative and artistic vision and a strong sense of understanding in retail design
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Creative DirectorStripe China Limited May 2018 - Jul 2020Responsible for earth music & ecology+ earth music & ecologySamansaMos2GOGC1. Visual images accounted for 10%Establishment, amending, and perfecting of VM standards and VM manualPlanning / Distribution the brand visual images,including Visual Merchandising guidelines/graphic design/window design/store fixture layoutsDevelopment of fixture and indoor set2. Display accounted for 20%Establish Visual Merchandising Standards to ensure consistent operating procedureDevelop Visual Merchandising Guidelines to execute in all storesGather feedback and to improveFabrication and installation for poster/ window, completed as scheduledDevelopment and maintenance of fixtureSupport display for opening shop,including products area / fixtures layout / lightingDevelop / update VM Guidelines training modules and training plansGather feedback and to improve 3.Store design and construction for 40%Enhance counter image in shopping mall and department stores Evaluation of store decoration costs and the final quotation reviewCommunicating with Party B design company and the properties in the mallProject management and coordination of the company's newly opened storesAcceptance of newly opened stores4. Photo shoot for 10%Design and plan all photo shoots5. Team management accounted for 10%Setup goalsAction plansPerformance evaluation 6. Budget accounted for 10%Budget plan and cost controlCost controlSupplier management
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National Vm ManagerAotong Brands Management Co,Ltd Apr 2015 - Apr 2018ShanghaiResponsible for U.S. POLO ASSN1. Visual images accounted for 20%Establishment, amending, and perfecting of VM standards and VM manualPlanning / Distribution the brand visual images,including Visual Merchandising guidelines/graphic design/window design/store fixture layoutsDevelopment of fixture and indoor set2. Display accounted for 40%Establish Visual Merchandising Standards to ensure consistent operating procedureDevelop Visual Merchandising Guidelines to execute in all storesGather feedback and to improveFabrication and installation for poster/ window, completed as scheduledDevelopment and maintenance of fixtureSupport display for opening shop,including products area / fixtures layout / lightingDevelop / update VM Guidelines training modules and training plansGather feedback and to improve4. Order meeting accounted for 20%New season display and exhibitionTraining for retail5. Team management accounted for 10%Setup goalsAction plansPerformance evaluation6. Budget accounted for 10%Budget plan and cost controlCost controlSupplier management
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Vm Manager/Brand ManagerShanghai Sunhot Garments Co,.Ltd. Jun 2014 - Apr 2015ShanghaiResponsible for One RepublicHappy Tee1. Visual images accounted for 25% Brand vision positioning arrangementBrand image / lookbook shooting2. Display accounted for 20% Executive management of VM standards / VM guidelines in the nationalFabrication and installation for poster/ windowDevelopment and maintenance of fixtureThe new store fixtures layout Training plans and training Support for marketing promotion 3. Social Media accounted for 15% Special topics planningReview writing articles 4. Order meeting accounted for 20% Plan and process managementIn charge of order meeting 5. Team management accounted for 10% Setup goalsAction plansAssign direct and supervise the workPerformance evaluation6. Budget accounted for 10% Budget plan and cost controlCost control Supplier management
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Vm SupervisorI.T China Nov 2007 - May 2014ShanghaiResponsible for French Connection (2007-2013)b+ab (2008-2010)baby Jane (2008-2010)KATIE JUDITH (2010-2013)I.T OUTLET (2012-2013) 1. Display accounted for 30% Executive management of VM standards / VM guidelines Develop Visual Merchandising Guidelines to execute in all stores Plan and work with selling figuresGather feedback and to improveSupport regional teams and distribution partners to develop stronger visual merchandising capability2. Poster/ window / fixtures accounted for 25% Fabrication and installation for poster/ window, completed as scheduledMaintenance of fixture3. Opening shop accounted for 15% Order display materialSupport / hands-on display for opening shop,including products area / fixtures layout / lighting4. Training accounted for 10% Update VM Guidelines training modules and training plansTraining arrangement and training Gather feedback and to improve5. Team management accounted for 10% Setup goalsAction plansAssign direct and supervise the work6. Budget accounted for 10% Budget plan and cost controlCost controlSupplier management
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VmBestseller Fashion Group(Tianjin) Co., Ltd Feb 2003 - Aug 2007Shanghai1. Display accounted for 30% Executive management of VM standards / VM guidelines Plan and work with selling figuresGather feedback and to improve2. Poster/ window / fixtures accounted for 15% Fabrication and installation for poster/ window, completed as scheduledMaintenance of fixture3. Opening shop accounted for 25%Order display materialSupport / hands-on display for opening shop,including products area / fixtures layout / lighting4. Training accounted for 20% Update VM Guidelines training modules and training plansTraining arrangement and trainingGather feedback and to improve 5. Order meeting accounted for 10% Support for order meeting
Cher Chen Skills
Frequently Asked Questions about Cher Chen
What is Cher Chen's role at the current company?
Cher Chen's current role is STRIPE CHINA LIMITED - Creative Director.
What schools did Cher Chen attend?
Cher Chen attended 上海师范大学, Shanghai Art & Design Academy.
What skills is Cher Chen known for?
Cher Chen has skills like Visual Merchandising, Marketing, Stylist, Management, Training, Event Planning, Fashion, Ai, Ps, Ppt.
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1stackpole.com
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3gmail.com, ibm.com, us.ibm
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