As a volunteer board member, I focus on all marketing efforts for awareness and fundraising. The Perry Shipyard is the organization behind the effort to bring a Perry class Guided Missile Frigate, the ex-USS HALYBURTON (FFG-40), and open her to the public as a historic ship in Erie, PA.

Same duties as Audience Marketing Manager with added responsibilities:• Developed and led strategic initiatives aligning with the company’s goals, driving audience growth and engagement.• Collaborated with internal teams and stakeholders to develop email campaign strategies and provide detailed performance reports.• Managed marketing budgets for digital campaigns, optimizing ROI.• Designed and executed multi-channel marketing strategies, increasing lead quality and conversion rates.• Spearheaded audience event marketing for The Garden Center Show, increasing registrations by 107% from the previous year through innovative digital marketing tactics.

• Coordinated promotional campaigns for all 13 publications across multiple channels• Led audience acquisition strategies and execution, including new subscriptions, welcome, and re-engagement campaigns.• Managed house ad campaigns across multiple publications and channels, ensuring consistent messaging and brand presence.• Oversaw website updates, ensuring timely and relevant content delivery, enhancing user experience and engagement.• Coordinated with sales on product development and implementation.

• Attendee acquisition strategy and execution via multi-channel marketing initiatives• Virtual event planning and user experience

• Design audience acquisition strategies and manage the execution of marketing plans, including subscriber onboarding and re-engagement campaigns• Survey management

• Marketing plan development and execution relevant to sales needs, aligning with corporate goals.• Create and manage lead generation campaigns.• Cross-collaborate with Sales, Audience Development, and Events to develop and implement strategies on new/current products to capture additional market share and increase profits.• Manage the production and utilization of sales collateral including media kits, white papers, video, etc.• Brand management for various activities including trade shows, website updates, etc.• Analyze campaigns and surveys to implement on communication strategies.• Maintain corporate website for branding and lead generation initiatives.

Key responsibilities: multi-channel initiatives for 11 brands, email & social media marketing, sales collateral and brand management, trade show marketing management, project management, analytics, new/current product launch strategy and analysis.• Implement, and analyze nurture campaigns • Ensure brand consistency on all promotional activities and materials and are aligned with company’s goals.• Assist Sales, Audience Development, and Events in developing and implementing strategies to capture additional sales and market share, and increase profits.• Assist in developing a streamlined and consistent approach for the development and utilization of sales materials.• Manage trade show marketing initiatives, including crafting trade agreements.• Part of team in researching and implementing new marketing automation platform (Higher Logic).

Key responsibilities: daily strategic and tactical client communication, project management, budgeting and projections, brand management, online marketing strategy and implementation, email and landing page conversion and optimization, SMS strategy, lead generation, email deliverability, analytics, email best practices, list management, HTML coding, graphic design and keeping up with current industry trends.• Part of team to analyze client’s needs and implement key programs, which increased clients lead volume and grew company’s revenue by 27%.• Educate clients on the online marketing industry concepts and how these topics relate to their programs as necessary to manage expectations.• Determine email marketing strategy and objectives, monitor progress, and optimize campaigns to ensure highest ROI for growth and retention.• Responsible for email message deployment and tracking, deliverability management, render testing, quality assurance and optimization through various enterprise platforms such as, Blue Hornet, ActOn, Return Path, etc.• Responsible for department training, operations, and processes including ESP and ISP updates, email best practices, CAN-SPAM laws and responsive designs.• Won several company core value awards for “Make Order From Chaos,” “Everyone A Leader,” and “The Gun Will Be There.”

· Designed and managed house ads for multi-channel distribution · Assist the marketing team to produce high-end catalogs for different markets· Market research, coordination, and follow-up of various trade shows within the print industry

Worked on maintaining ecommerce customers by providing manufacture content/images for their retail websites. One of the larger customers were Mercata.com (closed its doors in 2001) and Amazon.com. Also created and maintained PHD's own websites. PHD shut down in early 2003.

• Honorable Discharge. Secret Security Clearance. Operation Specialist and Chart Petty Officer on USS Cape Cod (AD-43). Six-month overseas tour in the Pacific and Indian Oceans and Middle East. Duties included radar intercept of surface and air contacts, navigation, radio communications, and handling of secret publications.• Shore Duty: Military Police Patrolman, providing base security. Weapons and dispatcher qualified.