Chereen T. Email & Phone Number

United States

Research and identify current and potential government clients at the local, state, and federal levelsBuild a comprehensive database of government contacts and decision-makers.Develop a deep understanding of the specific needs and requirements of government clients.Collaborate with government clients to negotiate terms, pricing, and contracts that meet their budgetary and logistical requirements.Ensure that all contracts are accurately prepared and executed.Create and deliver sales presentations and have business conversations tailored to government clients, highlighting the hotel and conference center's features, amenities, and high value packages.

Solicit, negotiate, and book both new and repeat businessActively sell room nights through outside sales calls, telemarketing, site tours, etc.Meet or exceed the budgeted ADR and RevPAR for the hotelSupervising and delegating tasks to the sales team members. Meeting the sales targets and sales goals efficiently. Building relationships with the old and existing customers. Attending meetings and daily standups. Monitoring the performance of the sales staff. Ensure that team members (specifically front desk staff) are familiar with key accounts and "specifics"relating to business booked in the hotel

Develop full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services, and Reservations.Develop a complete knowledge of company sales policies and SOP's and ensure knowledge of and adherence to those policies by the sales team.Meet or exceed set goals.Operate the Sales Department within the established sales expense budget.Participate in M.O.D. coverage as scheduled.Initiate and follow up on leads.Maintain and participate in an active sales solicitation program.Monitor production of all top accounts and evaluate trends within your market.Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.Meet or exceed sales solicitation call goals as assigned by the Director of Sales.Invite clients to the hotel for entertainment, lunches, tours, and site inspections.Assist in implementing special promotions relating to direct sales segments, i.e., parties, sales blitzes, etc.Assist in the preparation of required reports in a timely manner.Be familiar with all PM Hotel Group sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, and building accounts.Meet and greet onsite contacts.Abide by Prime Selling Time (PST).Develop networking opportunities through active participation in community and professional associations, activities, and events.Review meeting planner evaluations with the Director Sales and ensure that issues receive follow-up.Entertain clients.

• Develops and maintains marketing plan and sales budget with the General Manager• Provides sales training to staff of hotel as applicable• Analyzes Revenue Management strategy using such tools as Star Reports, demand analysis and applicable front office systems• Schedules sales appointments• Conducts a required amount of cold calls• Organizes, maintains, and tracks sales data• Completes requests of General Manager and other management personnel, as applicable• Performs functions of General Manager in General Manager’s absence• All other duties as assigned

Achieve booking goals by prospecting clients in the local Hotel market.Identify, research and develop new clients in the local marketIdentify, research and develop clients from smaller companies (based on annual revenue and staff) as potential clients for negotiated rate contracts.Negotiate rates and other clients bookings based on client usage/history, time of year and to keep Hotel in the top rankings of the comp set.Arrange and conduct site visits/tours as required.Maintain all phone and e-mail contacts, ensuring return of all calls and e-mails.Maintain all calls, tentative bookings, definite bookings and other relevant data in the hotel sales software.Work with and professionally interact with the DOS, GM and affected department heads regarding Hotel services provided to Corporate Sales clients such as rooms division and food and beverage services.Follow up and resolve any Corporate Sales client complaints with operational departments.Ensure that all Corporate contracts, billings, etc. are processed accurately through front office and hotel accounting processes. Work with the Sales Coordinator to process all contracts in a timely manner, maintain client files to Sales standards.Check all meeting spaces prior to "doors open" for proper set, F&B, AV and other requirements as listed on the BEO.Check with group leader during stay/functions to ensure the Hotel is meeting all their needs and service expectation are being met.Compile rooming lists and resumes for all arriving Hotel groupsAdvise the Director of Sales of all work in progress.Other duties as assigned by the DOS and/or GM

• Build client base through outside sales calls, prospecting, networking, and referrals. Conduct site tours, represent the hotel at trade shows and business events, focusing on all markets - local and national.• Identify gap periods (30/60/90 days & beyond), recommend targeted sales & marketing plans to fill, and communicate effectively to ensure proper execution of plan.• Generate maximum revenue in the rooms and banquet departments through achievement of specific revenue booking goals, in support of the hotels established strategies.• Analyze the hotel's demand segments and sources of business for each to maximize revenues and profit.• Know the principle competition for each segment and leverage hotel's relative strengths against each.• Deliver the best service, quality and value to every customer, every time.• Personally demonstrate a commitment to customer service by soliciting and responding promptly to guest needs, and in meeting expectations.• Maintain effective involvement with key community organizations.• Finalize contracts for group bookings.• Converse with guest and hotel department heads to plan function details, such as space requirements, time schedule, and food service.• Execute cut-off dates on group bookings.• Maximize profit and optimize space through sales in accordance with established pricing models, and use good judgment.• Prepare monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc

Plan, solicit, book and coordinate small group meetings under 20 guest rooms on peak night, in order to meet/exceed revenue goals assigned.Responsible for negotiating room rates, catering prices and other sales terms for groups within a defined size parameter.Plan and coordinate function details with clients to include but not limited to space requirements, meeting times, equipment, menus and billing.Plan and excute sales contracts and banquet event orders.

Sales Coordinator Doubletree by Hilton, Linthicum, MD• Sales assistant to Director of Sales and Sales Mangers • Complete payments and rooming lists for groups.• Handle final details for Sales Mangers.• Efficiently handle phone calls.• Computed bills, collect payments and accommodated client requests.• Ran various reports on the computer for management and Sales Mangers.• Run a weekly meeting with department mangers regarding upcoming group events.• Prepare Banquet Spread Sheets.• Run monthly Group and Catering Audits.

Front desk Supervisor Doubletree by Hilton, • Supervised customer service, maintained open communication with customers and employees.• Training Front Desk Staff• Effectively Dealt Customer Complaints• Efficiently handled phone calls while checking guests in and out.• Effectively dealt with high customer traffic and constant interruptions.• Efficiently dealing with airport accommodations and airline industry• Interacted well in a team environment and contributed to team efforts.• Computed bills, collect payments and accommodated guest requests.• Answered questions from guests and arranged transportation for guests.• Ran various reports on the computer for management.• Preparing Occupancy Forecast