Cheri Smith
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Cheri Smith Email & Phone Number

Head of Training at eTribez at eTribez
Location: London, England, United Kingdom 18 work roles 3 schools
1 work email found @etribez.com 2 phones found area 774 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email c****@etribez.com
Direct phone (774) ***-****
LinkedIn Profile matched
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Current company
Role
Head of Training at eTribez
Location
London, England, United Kingdom
Company size

Who is Cheri Smith? Overview

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Quick answer

Cheri Smith is listed as Head of Training at eTribez at eTribez, a with 21 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at etribez.com, phone signal with area code 774, and a matched LinkedIn profile for Cheri Smith.

Cheri Smith previously worked as Head Of Training at Etribez and Company Director at Punch Productions. Cheri Smith holds Cipd Level 3, Certificate In Learning And Development Practice from City Of Glasgow College.

Company email context

Email format at eTribez

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{first}@etribez.com
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Profile bio

About Cheri Smith

Does everyone have a brain with a split personality?!There are 2 sides to my brain:1. The creative sideIt enjoys photography and theatre production and is happiest when something it’s designed looks good.2. The analytical sideIt likes to be organised & enjoys data analysis, process mapping, creating spreadsheets & to-do lists, implementing plans & solving problems.Growing up, I always wanted to be a teacher, and in 2006, I qualified as a primary school teacher in London. I loved using games & puppets to capture the children’s attention, creating wall freezes, & using drama to aid learning. The creative part of my brain was very happy; the analytical side though, not so much!My friend Joe, who worked with me for 2 years, says, “To this day, you’re still the only teacher I’ve ever met who didn’t have to take work home and was out the door by 5pm every day!”. I guess my organisational skills and fast-paced working were a great asset there, but it did leave me a bit bored & thinking, “OK, I’ve done teaching, now what?”So, I left, unsure what to do with my life, moved to Scotland, bought a house & started renovating it. An old friend told me to join him at Travel2 to earn a bit of money while I worked out what my real career should be & I stayed with the Emirates Group for 13 years, only moving on to Amazon when Covid hit. Why? Well, creating training material & communications satisfies my creative brain & creating project plans, mapping & improving processes, & conducting LNAs satisfies my analytical side. Working in L&D, particularly working on projects, challenges both sides of my brain & the fast-paced, constantly changing environment of the travel industry kept me engaged in learning new things, which I love. Plus, I’m passionate about travelling and you get some good discounts when you work in the industry! Outside of work, I am co-owner of a theatre company - I have lots of stories to share! As a scriptwriter, I’m experienced in using language, both verbal & non-verbal, to communicate, & as a photographer, I like to tell a visual story. I bring this creativity to the corporate world as a Training Manager, creating how-to videos & guides, using my photos to enhance my presentations, and finding & implementing solutions to company challenges. Take a look at some examples of my work, then get in touch to discuss how I can help your company.#trainingmanager #training #elearning #creativity #designthinking #travel #dataanalysis #projectmanagement

Listed skills include Management, Training, Coaching, Leadership, and 40 others.

Current workplace

Cheri Smith's current company

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eTribez
Etribez
Head of Training at eTribez
los angeles, california, united states
Website
Employees
21
AeroLeads page
18 roles

Cheri Smith work experience

A career timeline built from the work history available for this profile.

Head Of Training

Current

London, England, United Kingdom

Jun 2022 - Present

Company Director

Current
Punch Productions

Paisley, United Kingdom

✔ Developed and presented theatre training workshops in UK and USA✔ Theatre production including script writing, marketing material design, website & social media creation and maintenance, lighting & sound plot creation, acting, directing, set design, costume and prop creation, sound editing, and video creation.✔ Create presentations and proposals

Sep 2007 - Present

Learning Program Manager

London, England, United Kingdom

✔ Oversaw strategic design & end-to-end implementation of Associate training programs for Ultra Fast business impacting 2.5K employees in 23 warehouses across 5 markets, and localisation in 5 languages ✔ Boosted training & safety compliance by 80% by cleansing data, building dashboards, and implementing standardised reporting to EU stakeholders✔ Cut onboarding training costs by 50% by streamlining content based on LNA✔ Reduced training costs and time to proficiency by replacing front loaded content with just in time resources✔ Managed training assignment, auto enrolments, record updates, and reporting through Cornerstone LMS✔ Slashed partner contacts by 95% through data analysis, content creation, and training

Sep 2020 - Jun 2022

Training Lead

Dubai, United Arab Emirates

✔ Reduced classroom training costs by devising training materials and learning pathways for global system roll out to 7000 agents, using Office365, Articulate and Camtasia✔ Slashed agent contacts by 70% through detailed process mapping, streamlining, and automating processes✔ Built a SharePoint site to disseminate training material to travel agents globally✔ Developed a distribution glossary, FAQs, and internal & external programme communications for a global audience✔ Spearheaded the translation of all training materials and communications into 12 languages, saving over 200,000EUR cost for translation

Feb 2019 - Sep 2020

Learning Community Of Practice Chairperson

Dubai, United Arab Emirates

Chaired learning professional meetings with representatives from 11 departments across the UAE and reported to the Emirates Group Strategic Learning Council.

Dec 2018 - Sep 2020

Training Lead

Dubai

✔ Produced and executed the training strategy for delivery of ERP system for 100,000 employees in 62 entities globally✔ Drove development and uplift of tools and technology to support training deliverables, including TNA, training catalogues, standards, training guides, system demonstrations and practice simulations✔ Established and led a high-performing team of 5 learning specialists

Sep 2018 - Feb 2019

Learning And Development Manager

Dubai

✔ Introduced global training standards to 62 businesses and drove development of tools to aid uptake ✔ Collaborated with global stakeholders to identify requirements and support deployment

Jun 2018 - Sep 2018

Learning And Development Team Leader

Glasgow

✔ Grew the training department by 400% and trained 8x more departments in a bustling contact centre✔ Reduced attrition rate to below 10% by improving induction training and ongoing support model✔ Contributed to the design, testing and deployment of new systems, including 3 GDS’ & in-house technology, and processes in 4 brands across multiple sites, maintaining a 100% on-time launch efficiency✔ Identified and addressed learning needs for systems, soft skills and leadership for 4 brands in multi-sites✔ Shaped the training schedule and workload, including supervising and coaching up to 20 reports, and trained L&D processes, driving a 90%+ customer satisfaction rating✔ Partnered with an external company to support 50 staff through Scottish Vocational Qualifications

Mar 2014 - Jun 2018

Dnata Global Training Programme Workstream Leader

Dubai, United Arab Emirates

✔ Created project plan and guided a global remote team to exceed deliverables for standardising assessments across global catering, travel and airport services companies✔ Interacted with global stakeholders at senior leadership level

Sep 2017 - Apr 2018

Trainer And Interviewer

Glasgow, United Kingdom

✔ Assisted applicants in their journey from initial application to flight departure, including screening applications, conducting interviews, creating & disseminating support materials, creating reports, and providing constructive feedback✔ Prepared and delivered recruitment shows and orientations✔ Created training materials, assessed development needs, conducted training, and provided ongoing support

Oct 2005 - Jun 2014

Learning And Development Advisor

Glasgow, Scotland, United Kingdom

✔ Conducted Learning Needs Analysis (LNA/TNA)✔ Designed and delivered learning solutions for 120 employees, including home workers✔ Developed business processes and communicated these to staff on a weekly basis

Apr 2010 - Mar 2014

Tailormade Travel Consultant

Glasgow, Scotland, United Kingdom

✔ Smashed service & sales targets, achieving 200 - 400% of target every month, and consistently achieved key performance indicators✔ Communicated with stakeholders worldwide✔ Created training documents & supported trainees

Sep 2008 - Apr 2010

Worldwide Reservations Consultant

Glasgow, Scotland, United Kingdom

Consistently exceeded sales targets and met KPIs

Sep 2007 - Sep 2008

Teacher

Wandsworth Council

London, United Kingdom

✔ Part of the team assessed as "Outstanding" by OFSTED✔ Year 3 teacher - taught all curriculum subjects, including making adjustments for physical and special educational needs, and managed class trips✔ Managed Learning Support Assistant✔ Set up and ran Year 5 drama club

Jun 2006 - Aug 2007

Teaching Assistant

Greater New York City Area

Worked with a class of teenage boys with Asperger's Syndrome. Assisted them in a range of traditional subjects, but also horse riding, swimming and cooking.

Jun 2005 - Aug 2005

Customer Service

Glasgow, United Kingdom

✔ Dealt with customer enquiries in the contact centre, exceeding KPIs✔ Trained advisors in computer techniques, customer service, and business procedures.

Aug 2004 - Jun 2005

Overseas Representative

First Choice

Spain

✔ Met customers at the airport and transported them to their hotels✔ Created and delivered lively sales presentations, exceeding sales targets✔ Dealt with customer issues in resort and liaised with suppliers to find solutions

Mar 2004 - Jul 2004

Tutor And Drama Teacher

Greater New York City Area

✔ Provided 1:1 and group learning support, including assessing learning needs and tailor making innovative solutions to these✔ Created and delivered a series of theatre clowning workshops

Jun 2003 - Dec 2003
Team & coworkers

Colleagues at eTribez

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3 education records

Cheri Smith education

Post Graduate Certificate Of Education, General Primary (5-11)

Kingston University

✔ Studied at Wandsworth School Centered Initial Teacher Training. ✔ Studied theories of learning, teaching skills and assessment.

Bachelor Of Arts (Ba), European Theatre Arts, 2:1

Rose Bruford College

✔ Studies included acting, directing, set design, script writing, fencing and improvised performance. ✔ Spent 3 months studying.

FAQ

Frequently asked questions about Cheri Smith

Quick answers generated from the profile data available on this page.

What company does Cheri Smith work for?

Cheri Smith works for eTribez.

What is Cheri Smith's role at eTribez?

Cheri Smith is listed as Head of Training at eTribez at eTribez.

What is Cheri Smith's email address?

AeroLeads has found 1 work email signal at @etribez.com for Cheri Smith at eTribez.

What is Cheri Smith's phone number?

AeroLeads has found 2 phone signal(s) with area code 774 for Cheri Smith at eTribez.

Where is Cheri Smith based?

Cheri Smith is based in London, England, United Kingdom while working with eTribez.

What companies has Cheri Smith worked for?

Cheri Smith has worked for Etribez, Punch Productions, Amazon, Emirates Group, and Camp America.

Who are Cheri Smith's colleagues at eTribez?

Cheri Smith's colleagues at eTribez include Fred Cohen, Viktor Shevtsov, Dan Weitzner, Kate Parafilenko, and Andrey Viatoshkin.

How can I contact Cheri Smith?

You can use AeroLeads to view verified contact signals for Cheri Smith at eTribez, including work email, phone, and LinkedIn data when available.

What schools did Cheri Smith attend?

Cheri Smith holds Cipd Level 3, Certificate In Learning And Development Practice from City Of Glasgow College.

What skills is Cheri Smith known for?

Cheri Smith is listed with skills including Management, Training, Coaching, Leadership, Customer Service, Project Management, Sales, and Call Centers.

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