Cheri Dean Email & Phone Number

San Francisco, Ca, Us

Leading teams of up to 15 Sales Dev professionals

San Francisco, Ca, Us

Frisco, Texas, Us

Drove advertising revenue efforts throughout the West region amongst top national brand and key buying, planning, and analytic agency accounts in the digital, mobile, programmatic, and OOH space; nurturing all phases of the sales cycle while coordinating with cross-functional teams to ensure optimal campaign delivery, performance, and execution.

Baton Rouge, La, Us

Led sales and BD efforts for the major California region, overseeing daily operations and all phases of the sales cycle, plus mentoring a team of 16 reports. Hiring, on/off-boarding, and evaluating staff members, plus conducting weekly training and coaching sessions. Managing clients (National Agency + National Direct) personally and along side sales teams. Day-to-day relationships with vendors. Planning and administering $10+ million annual budget. Developing incentive and compensation plans, and manage sales trend analytics, including forecasting for 12 markets. My top accomplishments include:❖Spearheaded 94% increase in revenues (near 2x gain) through individual and team leadership, including removal of under-performers and hiring/onboarding of top-talent sales drivers. Achieved 177% of budgeted top-line revenue goal.❖Created KPIs for salespersons as well as On/Off-Boarding and Weekly Accountability Best Practices. ❖Built positive vendor relationships with 12 Northern CA government agencies through daily interactions and quick resolution of issues.

Managed sales activities and account relationships while overseeing team of 10 account executives as a Team Lead. Underwrote complex financial transactions, including corporate tax returns, and delivered large-scale presentations with company officers (including Q&A sessions) to potential Wall Street and bond investors as well as industry regulators. I am proud to have:❖Exceeded goals in multiple key performance areas. Increased market share by 50%, improved account penetration by 35%, increased submission-to-close ratio by 30%, and achieved 120% of production goals.→ Surpassed target volume/unit quotas consistently, up to 2x increase on $7 million in monthly goal.❖Conducted equity presentations alongside company president and upper management during $3 billion-a-month production cycle to facilitate future valuation of $1.3 billion company sale.❖Developed and implemented “best practices” for outside sales’ time management as well as conducting new hire training workshops and presentations for every new hire nationwide.❖Hand-selected to join the National Marketing Focus Group in charge of developing all marketing collateral for over 1,000 account executives nationwide.❖Drove weekly strategic focus group meetings to facilitate sales and branch improvements.❖Earned Multiple President’s Club Awards, including #1 in volume in national sales.