Cherie D. Email & Phone Number

Actively managing our SEO and PPC teams at a higher, more strategic level, focusing more on elevating the performance and overall SEO and PPC strategy for Vortala’s Premium, Enterprise and Ultimate plan clients. As a member of the Vortala leadership team, the Manager, SEM is accountable to communicate and support company objectives and initiatives in a positive manner that fosters trust among all levels of the company. The role reports to the Director, Vortala Creative and includes, but is not limited to, the following:- Advanced research and analysis to gain actionable insights and continuously develop and improve Vortala’s SEO strategy, best practices and results.- Proactively provide key findings and insight from data analysis, A/B testing, reporting, roll-up data etc. to the Director, Vortala Creative, SEM team and company as a whole; making recommendations and executing change where needed.- Effectively inspire, develop and grow a team of SEO & PPC professionals- Ensure adequate documentation is developed around all SEM processes and roles, and ensure training is available for self-help, training of new team members and for cross-team learnings.- Support, train and coach SEM Team leaders on strategies for our Premium, Enterprise, Ultimate and paid advertising clients.- Collaborate and strategize with the Director, Vortala Creative and R&D/Product Development team on new initiatives that will improve our product/service offering.- Manage higher level project management and oversight of ad hoc SEO related projects as needed.- Remain current on SEM trends and best practices and proactively experiment with new approaches.- Actively monitor and share SEM industry news, trends and tools with the SEM and wider teams.- Collaborate with the Director, Vortala Creative and leadership team to ensure processes and procedures are efficient and consistent with company protocols.

Initiate and execute proven methods and strategies to maximize traffic to client sites. Duties include: - Conduct website research for current and prospective clients including; backlinks analysis, competitive analysis, keyword research and analytics interpretation.- Troubleshoot under-performing websites including performing site audits to identify areas of opportunity and creating action plans to address them.- Manage SEO case workflow, including SEO resources and processes.- Oversee training and development of all SEO team members.- Research, initiate and implement processes and tools that add value and efficiency to Vortala’s SEO offering.- Collaborate with other departments to communicate and implement internal processes and client SEO strategies.- Liaise directly with clients to resolve SEO issues and challenges when needed.

Virtual Office

Executes proven methods and strategies to maximize traffic to client sites. Duties include, but are not limited to:• Researching websites including; backlinks analysis, competitive analysis, keyword research and analytics interpretation.• Quality assurance checks of new websites to ensure sites have been created using SEO best practices.• Troubleshooting under-performing websites including performing site audits to identify areas of opportunity and creating action plans.• Effective cross-department collaboration to communicate and implement client SEO strategies.• Liaising directly with clients to resolve SEO issues and challenges.

Virtual Office

The SEO Technician position involves duties assigned to the SEO administrators as well as duties traditionally executed by SEO Specialists. The position includes, but is not limited to:1. Emailing and speaking directly with clients to coordinate online business directory listings.2. Publishing blog posts on behalf of our clients.3. Data entry to maintain client account and support case records.4. Processing of Standard plan level client sites Post Launch.5. SEO related projects and training as directed.

Virtual Office

• Liaison with clients and internal team members (SEO Team, Account Managers, Support Team) to ensure task management and/or customer services matches or exceeds Vortala quality standard for customer service• Recording all client communication including emails or details of key discussions on Salesforce and/or any additional platforms adopted for use. • Maintaining compliance with all Vortala processes and customer service standards to sustain a long-term client relationship. • Publishing blog posts on behalf of our clients• Data entry to maintain client account and support case records.

• Graphic design services including print or internet branding, flyer creation, logo creation and business card design• Windows installation and troubleshooting. Home network configurations• PC security maintenance plus virus and malware removal• Software installation and support• General education to end-user and consultation services• Web design and maintenance services• Local and organic SEO services

• Produced all creative work including packaging, print and internet advertisements, catalog creations, and instructional inserts for products sold to both private and major retailers across the US. • Produced instructional illustrations for design details and shipping procedures to overcome language barriers with overseas factories • Provided website maintenance and internet marketing services • Sales, customer relations, and order processing • In-house network, computer troubleshooting and repair • General administrative duties including data entry, correspondence, ordering supplies and filing