Oversee winery facility until closed. Pack and reorganize inventory and move to interim location. Inform members of sale and provide reassurance regarding the future of the Betz brand. Provide exeptional customer service. Work with new team to transition club members, databases, inventory, marketing campaigns and initiatives, events, DTC sales and membership allocations.

Sales and Marketing - developed strategic objectives for direct-to-consumer sales and growth. Analyzed data, consumer trends and industry insights.Implemented cross-channel promotions based these metrics.Generated strategies to increase brand recognition. Fostered brand loyalty by member-only programs and incentives. Event Management - Planned and directed member release events.Directed corporate group bookings, growing more than $200k in nine months. Club Management - Increased active membership by 15 percent in one year. Managed member database for sales campaigns and customer service. Demonstrated top-notch hospitality to all guests. Created high-touch personalized customer care while resolving issues. Email Marketing and Social Media Management - Developed DTC email marketing campaigns to develop customer loyalty and drive sales. Created content to stimulate an interactive online presence. Analyzed account reach and impressions, account engagement and post interactions to assess effectiveness.Operations Management - Managed website, crafting product pages, digital images, and tasting notes.Interviewed, hired, onboarded and trained wine educators, and supported winemaker and sales team.Designed and directed event architecture, and coordinated volunteers and staff for event service.Provided onsite management of the winery facility.

Digital Account Management- Assist small business owners to develop and implement marketing strategies. ● Copywriting – write copy that communicates a cohesive message and voice. Create digital and direct mail campaigns, SEM, social posts, blog articles, newsletters and ads. Test, measure and analyze data. Create reports based on results and tailor campaigns. ● Project management – manage multiple projects and products. Represent multiple styles that are appropriate to the specific brand. that Develop and implement marketing strategies to increase sales. ● Website - Design, build and manage websites, institute SEO strategies and analytics.● Graphic design - Develop marketing materials such as business cards, postcards and invitations.

Effectively represented Col Solare Winery, the international Antinori partnership and the relationship with Ste Michelle Wine Estates. Educated consumers about Red Mountain AVA and hosted informative tastings. Represented other international and domestic wine brands associated with the Ste Michelle portfolio. Managed tasting room and ensured customer satisfaction. Demonstrated hospitality and resolved issues as needed. Identified and implemented solutions.

● Represented over 150 wines and other products in a knowledgeable manner.● Hosted wine club tastings, retail flights, light meals and catered events.

● Performed market research, developed targeted marketing plans to increase affinity group bookings.● Developed presentations for organizations regarding group travel, and international service projects.● Facilitated community resources and fund-raising for educational groups.