Cherie Wai Email & Phone Number

• Promoted impact giving to over 56 millions Canadians on 8 news interviews including CTV and Global News
• Launched our TikTok channel as one of the first Canadian global NGOs on the emerging platform, creating content that leverages creativity for good
• Executed a new youth content strategy to amplify young voices and reach new demographics, resulting in a few viral reels that performed 2-6 times the benchmark
• Supported over 130 students across Canadian universities to mobilize resources and impact for local and global causes
• Supported communications and fundraising efforts for Ukraine's emergency appeal and refugee assistence

Toronto, Canada

• Content creation, copy writing and social media engagement for Toronto small businesses
• Events, portraits, and product photography for universities' publications and promotions

Toronto, Canada Area

Work with at-risk children in Toronto and manage social marketing and promotional efforts in brand building and exposure, social media, volunteer recruitment, and website design.

Led and executed advocacy campaigns for the most vulnerable children in pressing global issues as a public speaker, policy advocate, campus club president, and digital communicator.Recipient of the 2019 Heroes for Children - Ruth Roberts Award.

La Paz, Bolivia

Executed social marketing for a Fairtrade Bolivian textile and handicraft non-profit organization that provides fair employment and artisanal training to Indigenous women.

Ontario, Canada

Co-founded a social retailing enterprise for ethical and sustainable clothing with a vision to disrupt the fast fashion industry and raise the standard for labor practices

Ottawa, Canada Area

Lobby the government and civil society to make international education at the forefront of Canadian global leadership. Advocated for girls' education in areas of crisis to the Canadian and G7 governments, contributing to a historic $3.8 billion investment announced in Charlevoix.