Cherilyn Lim Email & Phone Number

• Led media planning strategies and executed paid media campaigns in the JAPAC region across Oracle's B2B offerings in the Tech, HR, Customer Experience, Finance and Ops verticals.
• Aligned with global counterparts in NAM and EMEA to build consistent media buying best practices.
• Coordinated media execution conversations with a team of 8, based across the JAPAC region.
• Spearheaded the adoption of project management tool - Wrike - within the team, streamlining conversations and improving the team's efficiency.

Singapore

• Developed and executed paid media campaigns across JAPAC for Google’s B2B and B2C portfolios, leveraging strategically on social media and publisher partnerships to achieve quarterly and annual marketing targets.
• Managed content syndication strategies by analysing key intent topics in the market, increasing cost efficiencies and key account penetration.
• Organized biennial APAC-wide ABM Summits for Google and B2B vendors to identify new technologies in-market that can be leveraged for Google’s overarching B2B marketing strategy.
• Developed the roadmap and core evaluation criteria for publisher partnerships to drive Google’s go-to-market lead generation and contact development strategy for the Google Store B2C program.
• Led conversations with global media vendors and channel analysts from partner agencies to identify new publisher partnerships and ad format/creative testing opportunities.Leveraged on key media platforms to drive.
• Coordinated regional cross-channel media planning efforts (Search, Social Media, Display, Partnerships) to launch JAPAC-wide campaigns on Direct Response and Brand Lift B2C campaigns, effectively managing key product.

Singapore

• Managed budgets of G Suite social media campaigns across Facebook, Twitter and LinkedIn, where campaigns exceeded sign-up targets.
• Built semi-automated report templates on Google Sheets for weekly client reporting, helping the team increase productivity and in turn, enabled the team to launch more campaign experiments and better optimize campaigns.

Singapore

• Built an online presence and persona for the polytechnic by engaging target audiences with tailored content across various social media platforms, including Facebook, Twitter, Instagram and Snapchat.
• Planned the social media editorial calendar for Open House 2017. These include strategic scheduling and boosting of content through collaboration with media agencies.
• Conceptualised and executed the branding and publicity plan of the SP student ambassador group, ACERs. This resulted in greater positive brand awareness and a 300% increase in sign-up rates from SP students.
• Managed ACERs resource during Education and Career Guidance Fairs, Learning Journeys, student festivals and other ad hoc events.
• Built relations with internal and external stakeholders including SP academic staff, secondary school teachers, students and parents through content creation, and organising networking events and Learning Journeys.
• Sourced and liaised with external vendors for price quotes, procure their services and manage relations with them for various projects.

Singapore

• Interviewed internal stakeholders (Finance Department personnel, Senior Manager of Digital Marketing and Digital Marketers) to gather content for publications.
• Wrote articles for the monthly internal newsletter and collaborated with the photographer and designer for article layouts. The newsletter was circulated to approximately 3,500 employees.
• Drafted press releases for corporate events, which were subsequently covered in The Straits Times.
• Conducted daily media monitoring on news relating to SPH and reported back to the Head of Department.
• Liaised between departments to coordinate media coverage of events including the Paragon Shopping Mall sculpture launch, Noued Rouge, which was attended by the Chairman of SPH.
• Liaised with external stakeholders to organize the annual SPH Charity Carnival, which had a turnout of approximately 2,000 employees.

Singapore

• Managed online publicity campaign of the book “The Right Mistakes” by writing articles and posts for social media platforms i.e. Facebook and Wordpress.
• Sourced and captioned images, assisted with photo shoots, proofread and prepared manuscripts for publication.
• Coordinated with sales and editorial teams in Singapore and Malaysia to verify and implement the layout of the Marshall Cavendish Catalogue 2011.
• Created marketing collaterals for newly launched and re-launched books by designing order forms and posters for Meet-the-Author sessions.

Bachelor’S Degree, Communication Studies (Major In Advertising), First Class Honours

Activities and Societies: • ADdiction NTU Advertising Society, Media Relations Officer • Freelance Feature Writer for School of.

Diploma In Media Studies And Management, Communication And Media Studies, Diploma With Merit

Teaching Enterprise Projects, 2010 • Coordinated interviews with graduands of Nanyang Polytechnic for the School of Business Management.