César Herranz Email & Phone Number

Madrid

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid Area, Spain

• Reported to Regional / Global Business Operations Manager and Leadership Team.
• Supporting Market leads, Senior Managers and editors in each market to build insights into – Users, Engagement, Monetization opportunities, Product Improvements, Budget planning and forecasting
• Built reporting and monitoring structure for Microsoft News (Web+App), giving markets evaluation and self-serve analysis tools that improve strategic decisions.
• Transforming the organization to one that is data-driven, changing mindset fromshort term to long term focus and providing an unified vision.
• Providing advanced Microsoft Excel and Omniture Analytics training to editors and market leads (+60 attendees).
• Developed prediction models across business growth areas with minimum modeling variance.ACHIEVEMENTS➢ Help lead business transition from a content curation business to a heavily Personalized automated business (AI).➢.

Dublin

• Reported to the Team Lead, Team Delivery Lead and Google Account Managers.
• Led creation of reporting and operational structure for the project.
• Responsible for maintaining the cases database and implementing changes and improvements in all dashboards used to manage the project.
• Evaluated clients ́ (UPS, Care.com, Kiko Cosmetics, Dsquared2, Venca, Kiabi, Decathlon, Fitbit, Phonehouse,...) account performance in terms of ROI, CPA and CTR and implemented improved strategies for Google Search and.

Dublin

• Responsible for the data entry process of Agreements/Amendments for Microsoft with major international corporate and governmental organizations (250+ licences) in the EMEA region.
• Provided support to others on the team with the resolution of more complex orunusual problems.

Dublin

• Provided information about pre-employment programmes over the phone and forpeople dropping in the office.
• Updated local communities database in Microsoft Dynamics.

Madrid Y Alrededores, España

• Reported to the Technical Director / Manager Director
• Responsible for finishing on time all the projects and audit reports required by blue-chip clients in Mexican and Colombian markets.
• Supervised, coordinated and trained a team of 3 analysts, verified and checked information in the databases and final presentations in order to maintain high quality service level.
• Worked together with the IT programmer to design and implement a new software application.
• Implemented a new system to shorten processing times using monthly databases instead of quarterly
• Worked together with the IT department to design and implement a new software application

Madrid Y Alrededores, España

• Reported to the Analyst Team Leader.
• Completed quarterly reports and audit reports for clients measuring the effectiveness and efficiency of their advertising according to the deadlines using MS Excel and MS PowerPoint. (Argentinian, Colombian and Mexican.
• Designed new final presentations for clients using more attractive colors, introducing graphics and making them shorter and easier to present

Ie Data Science Bootcamp, Data Science

Final Project - Churn Model

Superior Program In Big Data Analytics, Big Data, 8

University Degree In Marketing & Business Management, Marketing, 8

Mar 2013 - Sep 2013 University Final Project - Company Business Plan

Education record