Cheryl Rodriguez Email & Phone Number

Racine, Wisconsin, United States

Milwaukee, Wi

• Oversee a team of marketers, interns, and paid contractors promoting process effectiveness, strong communication, and maximum ROI.• Conduct market research using competition information, customer surveys, and digital software to gauge demand for new products, and define target audiences, locations, demographics, and spending habits. • Plan, organize, and develop tools to enhance data-driven digital and direct marketing strategies leading to a year over year annual revenue increase of 33%.• Overhauled marketing budget, finding additional funds to allocate to content creation, product launches, media buying, social media advertising, and SEM for all campaigns and promotions.• Communicate and report to the owner and various department leadership best promotion practices, overall campaign effectiveness, and budget results.• Develop and execute brand campaigns, communication, planning calendars, and content creation strategy across all platforms (digital multimedia, marketing/sales materials, photos, and promotions).• Collaborate with IT to overhaul the content and layout of company websites which increased site traffic by 30% and brought in 60% more B2B leads.

Milwaukee, Wi

• Grew customer database by 325% by constructing communication initiatives and branding strategies to increase customer outreach via database segmentation, targeted emails, direct mailings, social media organic posting, influencer marketing, blogging, loyalty programs, and in-center promotions. • Developed a comprehensive paid acquisition strategy across Google, Facebook, Instagram, and weekly e-newsletters resulting in an increase of store traffic of 35% and doubled product leads.• Generated 5,000 unique website users, 11,000 page views, and over 750 newsletter sign ups in one month by successfully leveraging social media advertising (Facebook and Instagram) and a comprehensive in-center promotional giveaway.• Invented comprehensive planning systems to make execution and analyzing of ongoing marketing campaigns faster, leaner, and more effective.• Spearheaded all Search Engine Optimization (SEO) and Search Engine Marketing (SEM) projects to create a solid funnel of clicks, brand awareness, and foot traffic for facilities.

4040 S. 27Th St. Milwaukee, Wi 53221

• Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates with no percentages falling below 95th percentile.• Communicated accurate information about promotions, customer programs and products, providing exceptional customer service and driving retention.• Determined customer needs by asking relevant questions and listening actively to responses.• Responded to all customer inquiries thoroughly and professionally.• Promoted superior experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly.• Educated customers about brand to incite excitement about company’s mission and values.• Oversaw staff performance and compliance with directives for optimal guest service delivery.• Learned multiple jobs on-site to help fill in when needed while learning proper leadership techniques.