Cherry Chen Email & Phone Number

中国 上海市区

- Responsible for brand retail marketing, work with Marketing Manager to develop regional marketing plans, objective to support monthly program, brand push and other marketing programs across online and offline - Support marketing manager on mechanic workshop, Designer event, VIP room event, brand push, social media campaign to drive brand awareness, customer acquisition and sales revenue- To source potential partners, appropriate for each program, to increase traffic, customer engagement- Build cross collaborations between PR, CRM, retail team, social media team, and marketing to cohesively bring Lane Crawford’s brand to the China market- Provide ongoing analysis, key insights, reports and recommendations to optimize program performance- Owned vendor and partner relationships for high-profile collaboration programs- Discovered artists for GWP design and event collaboration

中国 上海市区

- Concept development, overall planning with project do the project presentaion- Managing client expectations, timelines, budget control, resource models, F&B, props etc. - Internal communication with Art team & Production team, and onsite executionClient: CARTIER, CHAUMET, BVLGRAI, LA PERLA, FILA, ELLE, SIFF, WHOO, INNISFREE, JOY&PEACE, C&A, MCKINSEY

中国 上海市区

Operations of Events Marketing- Include finance, business development, internal & external Communication - Account, creative, productions- Vendor source managementClient: FERRAGAMO, SWAROVSKI, FORD, LINCOLN, SHANGHAI FASHION WEEK, LEE, JAEGERLECOULTRE, NEWZEALAND etc.

Shanghai

- Concept & Creative Development (including the conception of original ideas, logo development, sizing and layout of artworks etc.), interaction with different departments to finish the works.- Have collaborated with fashion magazine to do the supplement for DCP department.- Work with Shanghai animation museum for the designs of Marvel Zone display

Shanghai

Commercial magazine layout and designing internal design ofevent such as banner, brochure, Yilabao, ads, display etc.In association with arranging forums, conferences, mixer etc.Responsible for outputting and proofing materials for print andpress checks during printing.