Cheryl Bowles Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

As content strategist, I am the go-to expert for helping teams define what they want to say, content planning and execution, and defining where their audience will encounter the message.

Interlochen, Michigan

I directed arts & culture editorial programming across the institution and with a 360-degree customer view. My team developed and implemented content strategies that engaged diverse audiences across channels, building on the reputation and leadership of Interlochen Center for the Arts as a world-renowned cultural institution.

Interlochen, Michigan

Oversee all content initiatives, both internal and external, across multiple platforms and formats to drive engagement, recruiting, retention, audience development, fundraising, and positive constituent behavior.

Edit content with a digital-first focus for use online and in print; manage online content for style, health, travel and family; oversee work of several digital-first columnists and reporters; develop and implement effective SEO strategies, tracking metrics, manage social media and update site design, plus site and content training and documentation. Helped redevelop and relaunch chicagotribune.com. Helped develop workflow and train new suburban Tribune employees, and built 50 new suburban home pages for the site.

Developed and managed a new lifestyles product for the Chicago Tribune that was featured in print, online and on radio/TV, plus outside classes and events, with a careful eye to maintaining messaging and branding over all content areas; managed content planning and production, writers, freelance writers and TV/radio appearances of TribU personalities; planned, assigned, edited and oversaw production of three TribU magazines over the course of 2.5 years TribU was in operation; managed the TribU web presence, which reached 23 million pageviews in 2011.

Managed staff reporters, overseeing their assignments, story planning, reporting and workflow; edited stories, wrote headlines; developed a stable of freelance writers; planned sections and worked with art directors to develop design.

Edited copy; crafted engaging headlines;planned, assigned and edited copy for daily personalities page.

Detroit, Mich.

Responsible for managing nightly news workflow; giving final edit to all page one stories, plus proofing pages and making sure news sections met deadlines.

Detroit, Mich.

Editing copy and writing headlines for all news sections.

Bremerton, Wash.

Budgeted wire copy for news pages; edited staff stories for local sections; selected photos and graphics; designed print pages.