Cheryl Chen Email & Phone Number

Australia

• Provide competitor intel and market analysis to support pricing recommendations and strategies forfuture growth across all Victorian projects.• Monitor pricing of competing projects and collate information into a competitor database.• Collate appropriate sales data to support the development of product type and lot mix toinform urban planning and design outcomes.• Strategic planning and research on economic updates, market indicators, trends and state and federalbudgets to report on Government industry spending at a state and federal level.• Provide project pricing packs.• Develop forward thinking systems and prototypes that promote increased efficiency and productivityfor the business and its data analytics systems.• Identifying issues, risks and benefits of existing processes and propose improvements and solutions thathelp to achieve the business’ goals.

Melbourne, Victoria, Australia

1/400 Collins Street

• Conducting market research for residential and commercial property. This includes general market research, projects competitors alike and building of databases on suburbs, projects and price lists.• Identifying new acquisition opportunities and conducting due-diligence studies.• Reviewing marketing collaterals and providing feedback to consultants to • Collaborated with sales and marketing consultants on strategies and facilitating the sale/leasing process.• Assisting with project valuation and settlement process.• Supporting the preparation and development of new services and associated materials and communications.• Assisting with contract coordination. Review, record Contract of Sales and prepare sales and agents performance reports.• Assisting with commercial and retail property management. Updating tenancy schedule and outgoings schedules.• Overseeing and managing corporate PR and digital marketing platforms

Melbourne, Australia

• Plan, organize and control marketing campaign for residential project• Follow up clients and customers on a daily basis• Liaising and coordinating outsourced parties including creative agents, sales agents, lawyers, service suppliers and settlement company• Conduct residential market research and analysis• Review and manage marketing collaterals digital & print• Manage company PR, social media advertisement and event & project related activities• Contract administration

Master Of Property, Property Valuation, Gpa 3.0 Credit Average 75

Bachelor Of Environments, Property, Credit Average 71

Activities and Societies: Chinese society of Melbourne University

Victorian Certificate Of Education, Vce, Enter Score 90

Completed VCE in 1.5 years International Captain of the Year 2010 Numerous academic rewards (Math and Physics)