Cheryl Dobbins Email & Phone Number

Naples, Florida, United States

Naples, Florida, United States

Naples, Florida, United States

New York, New York, United States

Miami, Florida, United States

Naples, Florida

CHALLENGE: Fuel a sales resurgence in a top market that had been experiencing stagnant growth and sales declines, instill product diversity through strong vendor relationships, and build a robust community presence.ACTIONS: Curated a varied assortment, embracing an unprecedented level of product diversity to open new relationships and lines of revenue, engaging new vendors to host trunk shows, and building store credibility.RESULTS: Catapulted business from $7M to $11M in just 2 years, leading a 9-member sales team in generating sustainable double-digit year-over-year increases, securing client loyalty, and changing consumer behavior.➤ Initiated, planned, and hosted high-profile brand events with such vendors as Lorraine Schwartz—event planned for fall 2020 with Chanel—resulting in million-dollar-plus event sales ($1.8M); more than doubled target of $750K in event business.➤ Trained, coached, and provided constructive performance feedback to staff, developing one team member into a $2M producer and a second into a $1M producer; work tirelessly to support the successes of every member of the team.➤ Invited to the Las Vegas Couture Show—one of only 7 team members in the entire Saks Fifth Avenue organization to earn invitation—gaining an incredible wealth of exposure during this leading trade show specializing in designer fine jewelry.➤ Authored and produced a 2020 proposal on training and preparing associates for high-profile brand events, positioning team members with the leadership skills, sales strategies, and business acumen to drive event success.➤ Promoted community-building as a way to engage internal talent and give back to the local region; connect through community campaigns and building affinity through volunteerism, outreach, and goodwill-generating initiatives.

Palm Beach, Florida

CHALLENGE: Provide transformational leadership to change the internal and external perception of Saks as a ‘go-to’ jewelry retailer in this high-net-worth market, and source and build the talent critical to sustaining results.ACTIONS: Built an unmatched product mix, hosted well-attended trunk shows to reintroduce products to discerning customers, and liaised with buying offices to curate unique pieces for individual clients.RESULTS: Achieved triple-digit sales increases while maintaining a personal portfolio of $750K+ in this smaller market but, more importantly, coaching and training sales talent to evangelize offerings in a crowded market.➤ Partnered with the Fifth Avenue Club—personal shopping service—to source products for affluent clients, repeatedly facilitating individual transactions of $75K+, and securing a reinvestment of time and attention by several jewelry brands.➤ Communicated proactively between Saks Fifth Avenue management and HQs and brand-side teams, identifying merchandise opportunities, securing in-demand inventory, and ensuring access to the newest product offerings.➤ Participated in the selection of new talent within the Jewelry Department, developing sales associates through targeted one-on-one and small-group training, and coaching to increase product knowledge, follow-up, and service delivery.

Palm Beach Gardens, Florida

CHALLENGE: Stepped into a brand-new market with only three months to hit a million-dollar quota, leveraging relationship with Roberto Coin to secure the desired product mix, and cultivate a swift customer following.ACTIONS: Cultivated new client relationships and engaged past customers from the Raleigh, NC market, selling from product images, longstanding relationships, and putting the interests of customers first.RESULTS: Achieved aggressive $1M+ quota by building brand awareness, engaging in a social media strategy, coaching team members across the store, and developing a loyal following of repeat purchasers.➤ Promoted into a larger market and higher-volume store in Florida and began serving as an ambassador for the Roberto Coin brand.➤ Made the unprecedented move of leaving a million-dollar book of business, embracing the challenge of once again building a portfolio from the ground up, (re)introducing the brand to customers, and fostering high levels of brand affinity.

Raleigh, North Carolina, United States

CHALLENGE: Grow the presence of the David Yurman brand within what was considered a small, lower-volume store, initiate customer-centered trunk show events to build brand awareness, and foster a loyal brand following.ACTIONS: Liaised with Saks and David Yurman HQs, provided actionable sales and product feedback, translated brand knowledge to Saks sales associates, and worked tirelessly to build a strong David Yurman customer base.RESULTS: Achieved benchmark sales of more than $1M while managing a $500K David Yurman book of business, reengineering assortment to increase sales 50%, and planning off-site events to elevate the client experience.➤ Established, grew, and sustained a vibrant book of business, taking ownership of the brand within the Saks Fifth Avenue store environment.➤ Educated peers on product offerings and brand differentiators, analyzed sales reports to identify opportunities for improvement, and communicated with the buying office to ensure offerings aligned with market needs and customer demands.

Raleigh, North Carolina, United States

CHALLENGE: Establish long-term client relationships in a brand-new market and new store location, earning customers’ trust by listening to their needs, suggesting best-fit offerings, and delivering exceptional service.ACTIONS: Cultivated a customer-centric mindset and open lines of communication to inform customers of new products aligned with their styles, maintaining leading-edge awareness of trends in each space represented.RESULTS: Generated $600K+ in annual sales, excelling as a new sales associate through self-initiative, desire to succeed, and willingness to listen to and learn from the lessons of other top sellers across the store.➤ Hired into a brand-new Saks Fifth Avenue store—leveraging foundational sales experience representing MAC Cosmetics while pursuing undergraduate degree—to represent the Kiehl’s line of skincare solutions to discerning customers.➤ Took every opportunity to learn from top sellers, moving into new departments to learn product mix, before finding a ‘home’ in jewelry.

Undergraduate Coursework In Family & Consumer Sciences, Junior Standing

Undergraduate Coursework In Business Management