Cheryl Lemone Email & Phone Number

San Francisco, California, Us

As Lifecycle Marketing Manager I'm responsible for building and managing the lifecycle marketing and automation for our newest healthcare product, Calm Health. I leverage my experience to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.Develop Responsive Email Templates: Code and maintain high-quality, responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients.Setup Marketing Campaigns in Iterable: Setup and maintenance of email and push notification campaigns, including segmentation creation, QA, scheduling, and post-send analysis.Track Campaign Performance: Monitor campaign performance metrics in Looker, Mode, and/or Amplitude, providing actionable insights to improve future campaigns.Segmentation and Personalization: Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content.Project Management: Use project management tools like Jira and Asana to organize and manage multiple campaigns and automation programs across different IPs/Domains.A/B Testing and Experimentation: Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation.Cross-Functional Collaboration: Partner closely with product, marketing, customer support, and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives.Retention Strategies: Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns.

Leveraging over 10 years of B2C marketing experience, I help organizations across all stages build best-in-class CRM and lifecycle marketing programs. I combine strategic insights with technical expertise to implement CRM platforms, develop customer lifecycle strategies, and utilize data to create personalized customer automations at scale. I also provide hands-on marketing automation and staff training to ensure smooth adoption and drive business outcomes.

New York, New York, Us

As Head of Lifecycle Marketing - Subscription Growth, I lead global subscription growth marketing initiatives across owned & operated channels. I worked with partners across the company to design innovative marketing strategies, and lead a high-functioning team to execute across email, app, and on-site to grow our customer file, surfaced new monetization opportunities, and scaled winning conversion strategies to accelerate our business.- Drove the roadmap, strategy and execution to attract, engage and convert the prospect audience across owned & operated channels globally- Built and mentored a strong team of marketers and functional experts to work across email, app, and .com- Grew and maintained an engaged prospective customer file and own list health KPIs- Pioneered our expansion into new owned marketing channels, including web and app push, SMS, events, and in-app- Partnered with cross-functional teams including Product, Commercial Sales, Research, Events, and more to pursue new monetization opportunities- Drove constant ‘test and learn’ methodology to improve lifecycle program conversion rate, leveraged customer data for segmentation and personalization- Defined goals and critical metrics to track performance of our growth marketing program- Engaged with Analytics to develop regular reporting dashboards and played a key role in business reviews (QBRs/MBRs), plus lead annual planning and budgeting- Collaborated with the Editorial team to leverage content opportunities to drive engagement and conversion- Owned key vendor relationships and serve as the business owner of CRM tech and data stack

Bentonville, Arkansas, Us

As Lifecycle Marketing Manager, I worked to bridge multi-channel marketing strategy with analytics and creative teams. Leveraged best-practices from both prior experience as well as Walmart’s wealth of data-proven strategies. Built out, scaled, and managed a nuanced, data-driven, multi-channel marketing strategy. Partnered with performance marketing, data analytics, and product team to create holistic conversion and retention strategies.

New York, Ny, Us

Acquisition Marketing - A/B tested email automations converting leads into lifelong customersCRM Strategy - end-to-end customer lifecycle building a brand relationship and community Retention Marketing - increased renewals & drove customer referrals

New York City, New York, Us

Increased customer LTV, AOV, user engagement, retention, and subscription rate. Created a cohesive user experience across email, push, in-app, and SMS channels.

New York City, New York, Us

Build the entire email program and strategy from the ground up. Email strategy, tech stack, CRM, database marketing, and product marketing.

New York, Ny, Us

As Email Marketing Specialist at New Avon, I worked directly with Representatives who are the core of the business. I delivered premier, personalized communications at scale that aligned directly with business objectives and KPIs. Through a blend of high-level email production and creative problem-solving, I implemented best practices for coding email, delivering SMS, designing, and deploying campaigns.Role Responsibilities• Managed Creation, scheduling, and approvals of email and SMS campaigns using Cheetah Digital for the Representative Business.• Monitored email deliverability to optimize inbox placement.• Segmented data and used filtering to create targeted campaigns based on business criteria.• CRM and campaign management.• Delivered reporting and insight that accurately measured email performance.• Developed A/B tests and provided actionable insights to improve email program performance on an ongoing basis.• Managed the email calendar and keep it up-to-date.• Recommended future email initiatives based on industry trends, results and best practices; built on successes and made recommendations for improvements.• Managed relationship with Cheetah Digital/Experian maximizing technology and resources.• Identified and help troubleshoot backend connectivity issues.

New York, Ny, Us

As Email Marketing Specialist I contributed to the design and development of new and existing email marketing campaigns for the entire educational portfolio, as well as supporting other School of Professional Studies departments with email communications operations.I helped develop and deliver email to prospects that was informative, engaging, and well designed. Collaborated with the Marketing team and institutional stakeholders to improve on the performance, deliverability, and aesthetics of our email communications.I prepared and built HTML and text based email templates for use in the prospectmanagement system, in accordance with the School's brand guidelines and using content developed by the Marketing team. Other activities included automated campaign development, and prospect database list management. I also helped draft competitive assessments and contributed to design innovation in school communications.Duties:• Prepared and built HTML emails using Dreamweaver for Salesforce Pardot templates• Managed and imported prospects lists, and segment audiences in the prospect database• Scheduled highly targeted email sends, including final QA pass• Trouble shoot templates for deliver-ability and visual quality across a variety of email clients• Prepared variations for A/B testing and execute test plans• Ensured standards for communications were enforced including compliance with the FCC's CAN-SPAM Act and vendors' Terms of Service• Organized communications calendar to ensure template development and email sends occurred on schedule• Report on campaign success and prospect database trends

New York, New York, Us

• Delivered all email communications to partners and mobile users 1.5 million monthly volume• Streamlined communication process writing copy, sending emails in an ESP, and analyzing data• Automated workflows to create new user welcome series and re-engagement campaigns• Targeted users with relevant messaging creating customized user journeys through the funnel• A/B tested subject lines, calls to action, utilizing dynamic content to increase open rates by 10%• Set objective first campaigns analyzing metrics to distinguish KPIs and calculated ROI• Multi-channel campaigns using email, push notification, and in-app messaging using MixPanel• Reduced friction and optimized revenue generating features by analyzing mobile app metrics• Acquired new users with paid social media ads averaging costs under $3 per app install• Managed production and ordering of marketing collateral and branded promotional items• Website administrator - created and edited static pages, built forms using Wufoo and Formsite

Bachelor Of Science (Bs), Marketing, Cum Laude

Study Abroad