Cheryl Lemone Email & Phone Number

San Francisco, California, US

As Lifecycle Marketing Manager I'm responsible for building and managing the lifecycle marketing and automation for our newest healthcare product, Calm Health. I leverage my experience to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.Develop Responsive Email Templates.

Leveraging over 10 years of B2C marketing experience, I help organizations across all stages build best-in-class CRM and lifecycle marketing programs. I combine strategic insights with technical expertise to implement CRM platforms, develop customer lifecycle strategies, and utilize data to create personalized customer automations at scale. I also provide.

New York, New York, US

As Head of Lifecycle Marketing - Subscription Growth, I lead global subscription growth marketing initiatives across owned & operated channels. I worked with partners across the company to design innovative marketing strategies, and lead a high-functioning team to execute across email, app, and on-site to grow our customer file, surfaced new monetization.

Bentonville, Arkansas, US

As Lifecycle Marketing Manager, I worked to bridge multi-channel marketing strategy with analytics and creative teams. Leveraged best-practices from both prior experience as well as Walmart’s wealth of data-proven strategies. Built out, scaled, and managed a nuanced, data-driven, multi-channel marketing strategy. Partnered with performance marketing, data.

New York, NY, US

Acquisition Marketing - A/B tested email automations converting leads into lifelong customersCRM Strategy - end-to-end customer lifecycle building a brand relationship and community Retention Marketing - increased renewals & drove customer referrals

New York City, New York, US

Increased customer LTV, AOV, user engagement, retention, and subscription rate. Created a cohesive user experience across email, push, in-app, and SMS channels.

New York City, New York, US

Build the entire email program and strategy from the ground up. Email strategy, tech stack, CRM, database marketing, and product marketing.

New York, NY, US

• As Email Marketing Specialist at New Avon, I worked directly with Representatives who are the core of the business. I delivered premier, personalized communications at scale that aligned directly with business.
• Managed Creation, scheduling, and approvals of email and SMS campaigns using Cheetah Digital for the Representative Business.
• Monitored email deliverability to optimize inbox placement.
• Segmented data and used filtering to create targeted campaigns based on business criteria.
• CRM and campaign management.
• Delivered reporting and insight that accurately measured email performance.

New York, NY, US

• As Email Marketing Specialist I contributed to the design and development of new and existing email marketing campaigns for the entire educational portfolio, as well as supporting other School of Professional Studies.
• Prepared and built HTML emails using Dreamweaver for Salesforce Pardot templates
• Managed and imported prospects lists, and segment audiences in the prospect database
• Scheduled highly targeted email sends, including final QA pass
• Trouble shoot templates for deliver-ability and visual quality across a variety of email clients
• Prepared variations for A/B testing and execute test plans

New York, New York, US

• Delivered all email communications to partners and mobile users 1.5 million monthly volume
• Streamlined communication process writing copy, sending emails in an ESP, and analyzing data
• Automated workflows to create new user welcome series and re-engagement campaigns
• Targeted users with relevant messaging creating customized user journeys through the funnel
• A/B tested subject lines, calls to action, utilizing dynamic content to increase open rates by 10%
• Set objective first campaigns analyzing metrics to distinguish KPIs and calculated ROI

Bachelor Of Science (Bs), Marketing, Cum Laude

Study Abroad