Cheryl Lin Email & Phone Number

Los Angeles, Ca, Us

Menlo Park, Ca, Us

Los Angeles, California, Us

Focused on helping unlock growth potential for businesses and individuals.

Cary, Nc, Us

Established and led a multi-functional global team encompassing programs, operations, analytics, creator and brand success, support, community management, learning and education, and creator economy.Responsible for strategy and execution to drive acquisition, engagement, retention, and monetization, empowering creators and brands building games within the Fortnite ecosystem to grow and thrive.

Menlo Park, Ca, Us

Created and led a global growth team, overseeing analytics, programs, and business operations. Scaled creator and community partnerships across multiple verticals and business lines on Facebook and Instagram from 0 to millions of partners supported through a portfolio of programs that leveraged growth experimentation, rigorous analytics, scaled vendor partner management, and optimized business operations. Efforts were supported by lift measurement across channels, A/B testing for growth campaigns, and business reviews and planning to identify new opportunities and optimization recommendations.Partnered with cross-functional teams to drive adoption and growth of video and video monetization from launch to $XXB business, accounting for 60% of ad and subscription revenue through growth marketing strategies, product recommendations driven by scaled customer feedback and tested best practices. Also, developed scaled non profit programs to maximize fundraising efforts and raise $XXXM annually.Led content analytics to devise data-driven strategies for funding content initiatives and oversaw content marketing analytics to optimize ad spend to connect audiences to content.

Atlanta, Ga, Us

Led the central analytics team responsible for establishing company-level goals, KPIs, and an executive dashboard for real-time data-driven decisions across sales, marketing, operations, product and engineering. Conducted weekly business reviews and board meetings with C-level executives. Owned revenue analytics to define strategies with the sales team to drive increased customer retention and revenue growth. Conducted product analyses to optimize adoption and retention through features and products.

Los Angeles, California, Us

Led a team of product managers to own internal tool development and drive the product development life cycle, including strategy, executive sponsorship, vendor selection, project planning, design, requirements, testing, and rollout.Collaborated closely with cross-functional teams to drive the prioritization, execution and change management of product solutions, ensuring seamless alignment with engineering development and business objectives.

Chicago, Il, Us

Worldwide, Oo

New York, Ny, Us