Cheryl Werner Email and Phone Number

As an Art Director at The Salvation Army Southern Territory since 2019, I've led the charge in elevating our visual arts and design strategy. My role encompasses a broad range of responsibilities, from managing design projects to implementing best practices in digital asset management, all while ensuring our visual messaging aligns with our core values and mission.♦Spearheads the graphics and technical design strategy, ensuring top-tier visual arts support across The Salvation Army Southern Territory. ♦Manages a comprehensive digital asset management system, overseeing project intake, budgeting, equipment needs, and scheduling. ♦Provides visionary leadership for the graphics and photography department, focusing on long-term goals, expense monitoring, and in-house cost efficiency. ♦Develops and enforces Visual Arts processes and best practices to optimize operational efficiency and support across all commands and departments. ♦Facilitates collaboration with department heads and leadership, offering expertise in artwork concept assessments. ♦Ensures adherence to branding standards and awareness of marketing trends through professional review and interpretation of design proposals. ♦Advises clients on design options, cost implications, production timelines, while maintaining project confidentiality. ♦Champions the integration of creative techniques in artwork design and layout, enhancing the organization's visual communication strategy.

As a Multimedia Art & Design Specialist at The Salvation Army Florida Division from 2011 to 2019, I embraced the challenge of transforming visions into tangible design solutions. My role demanded a keen eye for detail and a passion for creativity, allowing me to deliver exceptional designs that exceeded expectations and resonated with audiences.♦Collaborated closely with clients, translating ideas into compelling design visions while fostering strong relationships through open communication. ♦Managed the full lifecycle of graphic design projects from concept to completion, ensuring a seamless and efficient process. ♦Adapted to changing client needs and preferences, delivering innovative solutions that captivated target audiences. ♦Streamlined workflows and allocated resources strategically to boost productivity and enhance departmental performance. ♦Mentored team members, promoting a culture of collaboration and innovation to consistently produce high-quality design work. ♦Leveraged expertise in multimedia design to guide projects, navigating the complexities of the creative process with ease. ♦Developed and implemented strategies to meet tight deadlines without compromising on quality, showcasing exceptional time management skills. ♦Contributed to a results-oriented environment, encouraging creativity and problem-solving to achieve outstanding design outcomes.

As a Graphic Design Specialist at The Salvation Army Florida Division, I dedicated four years to crafting dynamic visual content that propelled the organization's message across multiple platforms. My role involved a blend of creativity and technical skill, focusing on marketing, event theming, and youth outreach through visually compelling designs.♦Designed and produced a wide range of graphic design projects for marketing, non-profit campaigns, camp activities, and youth ministry initiatives. ♦Developed event themes and corresponding visual identities to enhance audience engagement and message delivery. ♦Created innovative program and flyer layouts, ensuring information was both accessible and aesthetically pleasing. ♦Designed magazine layouts that effectively communicated the organization’s narratives and achievements to a wider audience. ♦Conceived and executed logos that captured the essence of various programs and initiatives, fostering brand recognition. ♦Developed CD/DVD packaging that complemented multimedia content, enhancing the overall user experience. ♦Designed T-shirts for events and campaigns, creating wearable art that promoted unity and message visibility. ♦Collaborated closely with the marketing and development teams to ensure all designs aligned with The Salvation Army's mission and audience engagement strategies.